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December 19, 2014
VULCANIZE LONDON | HARDY AMES Pop-Up Shop Opens
VULCANIZE LONDON
First Look: 50 Items from the 2014-15 Autumn/Winter Collection at VULCANIZE LONDON Aoyama
Pop-Up Shop Featuring Bespoke House HARDY AMIES Arrives
Founded in 1945 by Sir Hardy Amies, the Savile Row bespoke house renowned as "Britain's Premier Couture Tailor" now lands at VULCANIZE LONDON, a British arcade shop showcasing a curated selection of UK brands. From September 1st (Monday), a pop-up shop offering the full 2014-15 Autumn/Winter collection will be available for the first time in Japan at the VULCANIZE LONDON Aoyama store.
Text by KAJII Makoto (OPENERS)
The Full Lineup, Just Like the Savile Row Flagship
Sir Hardy Amies brought a fresh perspective to Savile Row in the 1940s and continued to lead British couture as the dressmaker for Queen Elizabeth II. His fashion house is celebrated for its unique approach, blending the fluid techniques of ladies' haute couture with the precision of bespoke tailoring.
This pop-up shop will feature 50 styles from the 2014-15 Autumn/Winter collection, themed around "Contemporary" and "Military," available first in Japan. While retaining quintessential British details like structured shoulders and peaked lapels, the collection showcases jackets with beautiful, compact silhouettes and striking coats, offering the full range found at the London flagship.
This season's collection centers on the essence of menswear as articulated by Sir Hardy Amies in his 1964 book, "ABC of Men's FASHION"—still considered a style bible in British menswear. The result is British premium wear that combines functionality, contemporary design, and stylishness.
During the pop-up period, customers who purchase items totaling over 100,000 yen will receive a special edition HARDY AMIES iPhone case.


