WORKING UNIT JAPAN | RAINS Rainwear Pop-Up Store

WORKING UNIT JAPAN

Functionality as rainwear meets minimalist, sophisticated Scandinavian design.

Pop-up store opens for Danish rainwear brand "RAINS".

RAINS, a Danish rainwear brand handled by Working Unit Japan, which imports and wholesales lifestyle goods, is launching its first pop-up store in Europe on Thursday, June 12th, at Futako Tamagawa Rise S.C. The brand is bringing a fresh perspective to the European fashion scene.

Text by KAJII Makoto (OPENERS)

Stylish rainwear to enjoy during the rainy season

RAINS, a brand that officially launched in Japan this year, offers rainwear with beautiful, Scandinavian-inspired forms that blend seamlessly into everyday wardrobes. Its vibrant colors are perfect not only for the rainy season but also for summer music festivals, marine sports, and even the autumn rain.

Born in Denmark, a country with 121 rainy days per year, RAINS was founded in April 2012 by childhood friends Philip Lotko and Daniel Hesselager. Since its first collection in June of the same year, the brand has rapidly expanded across Europe. It now operates eight directly managed stores within department stores, primarily in Northern Europe, and is available at approximately 400 locations, including Colette and Merci in France, and YMC in London.

The rainwear is made of 100% polyurethane (outer fabric) and 100% polyester (lining), with prices ranging from ¥11,500 to ¥15,500 (excluding tax). The collection offers colors that transform the gloomy image associated with rain into something positive.

RAINS Pop-up Store
Period | Thursday, June 12 - Sunday, July 6
Location | 2-21-1 Tamagawa, Setagaya-ku, Tokyo
Futako Tamagawa Rise S.C. Town Front 1F Event Space
Hours | 10:00 - 21:00

RAINS
www.facebook.com/rains.jp