A More Refined and Enriched Web Design

BRIEFING products are characterized by their tough, functional construction that adheres to military specifications ("Mil-Spec"), exuding a rugged charm unique to "Made in USA" while simultaneously projecting a sophisticated image. Their appeal lies in their timeless look, unaffected by trends or styles, and their wide variety of designs and sizes, making them suitable for diverse purposes.

Original Content Released to Commemorate the Renewal

Currently, the website features original brand content to celebrate this renewal. The first installment is a conversation titled "MATSU-MO-TOTE" designed by Hiroyuki Matsumoto, director of the web shop "rumors" and creator of the tote bag "MEET THE BRIEFING" with his own concept in 2012, and BRIEFING Creative Director Shuhide Kozure.



Kozure comments on his own brand:

"While we naturally place importance on design and sizing, the state of the bag when items are placed inside is also a major point. For men, in particular, ease of use without stress is paramount, and they tend to use a favorite bag for a long time. We thoroughly check if it's easy to use in different situations and if items can be put in and taken out smoothly. Furthermore, we constantly consider and implement improvements, such as making backpack straps longer or changing the attachment points, so that the weight is not felt when carrying or wearing the bag."