NEWS | Giants 80th Anniversary New Uniform
NEWS | Yomiuri Giants' "New Battle Uniform" for 80th Anniversary in 2014
Giants Unveil New Uniforms
The new uniforms for the Yomiuri Giants, celebrating their 80th anniversary in 2014, are innovative battle uniforms born from a collaboration between top athletes and Adidas Japan. The home uniform retains the Giants' foundational white, while the away uniform sees the return of the "glorious blue" used for 32 seasons from 1961 to 1992. Incorporating Adidas's signature technology, the team vows to reclaim the Japan Series title next season.
Text by KAJII Makoto (OPENERS)
Development Concept: Stronger
Tetsuya Utsumi, who appeared in the new uniform announcement event, stated, "Next season, only the Japan Series title matters. We have created the ultimate uniform for that goal." Shuichi Murata, who will serve as player representative next season, commented, "The away uniform, in the V9 era blue of the Giants, will carry forward the legacy of a strong Giants team."
Adidas Japan and the Giants have been partners since 2006, but this marks the first time the home uniform has been redesigned.
Hiroyuki Ito, head of Adidas Marketing Business Division, who spearheaded the uniform's development, introduced it by saying, "This 80th-anniversary uniform for the club was completed over five years, starting in 2009, incorporating feedback from numerous players."
The development concept, pursuing the strongest uniform in Adidas history, is "Stronger." Four keywords define it: "Overwhelming Technology" features Adidas's FORMOTION technology, perfected for baseball movements. It enhances lightness, moisture absorption, quick-drying properties, breathability, and stretch, resulting in improved comfort. "Overwhelming Color" utilizes a new orange to create a more vivid image for the home white and away blue. "Symbol of Overwhelming Championship Record" is represented by two large and two small stars on the left sleeve of the home uniform, signifying "22 Japan Series titles." Finally, "Overwhelming Traditional Logo" features the "GIANTS" lettering on the home uniform, now slightly larger than before.
Kazukazu Momoi, President of Yomiuri Giants, stated, "Next year, our 80th anniversary, we want to fully embrace the history and tradition of the Giants throughout the year. Please look forward to events and productions at and around Tokyo Dome that will allow everyone to feel the 80th anniversary."
The "Replica Home Uniform Short Sleeve" and "Replica Away Uniform Short Sleeve" will go on sale Tuesday, January 29, 2014, and will be unveiled for the first time at the Miyazaki training camp starting Friday, February 1.
Adidas Group Customer Service
0120-810-654
(Excluding Saturdays, Sundays, and holidays, 9:30 AM - 6:00 PM)
http://www.adidas.jp/GIANTS



