FREITAG Opens "FREITAG-Store Tokyo" in Ginza Itchome
FASHION / MEN
July 28, 2015

FREITAG Opens "FREITAG-Store Tokyo" in Ginza Itchome


FREITAG


FREITAG Reference AW11 Also Available


FREITAG-Store Tokyo Opens in Ginza 1-chome


FREITAG's directly managed store, 'FREITAG-Store Tokyo,' has opened in a repurposed old building in Ginza 1-chome. Both the first and second floors feature spaces built up with 'V30 FREITAG Skid,' the store's dedicated fixtures that won the Swiss Design Award.


Text by OPENERSPhoto by Sebastian Mayer (SHOP)




Designed and Interior by Torafu Architects. Notice the open space!



Davos (Switzerland), Hamburg, Zurich, Cologne, Berlin, Vienna, New York──Tokyo, Ginza, is the ninth directly managed FREITAG shop to open.


FREITAG | FREITAG STORE TOKYO 02

FREITAG | FREITAG STORE TOKYO 03



The directly managed FREITAG store, 'FREITAG Store Tokyo,' showcases over 1200 products housed in 'V30 FREITAG Skid' fixtures. These are arranged within an industrial, two-story space recontextualized by Torafu Architects, who also handled the design and interior. Furthermore, the second floor features the refined, classic Reference line, interpreted as 'another messenger.'


FREITAG | FREITAG STORE TOKYO 04

FREITAG | FREITAG STORE TOKYO 07



This season's Reference line, AW11, introduces new items such as credit card cases and sports bags. Their stylish designs, crafted from single-color tarpaulins, convey a new facet of FREITAG's appeal.


FREITAG | FREITAG STORE TOKYO 09



FREITAG-Store Tokyo
1-13-12 Ginza, Chuo-ku, Tokyo
Tel. 03-6228-6142
Opening Hours | 11:00–21:00 (Mon–Fri)
10:00–20:00 (Sat, Sun)
Email: tokyo@freitag.ch
www.freitag.ch