FASHION /
MEN
May 1, 2015
HANKYU MEN’S TOKYO | October sees the exciting arrival of exclusive items celebrating our 2nd anniversary.
THE 2nd Anniversary――Exclusive for Hankyu men’s
Exclusive Anniversary Items Arrive in Waves
Hankyu Men's Tokyo, which champions the theme of “transmitting a jet-setter style for those active on the world stage,” celebrates its second anniversary. Last year's 1st Anniversaryalso generated buzz with Hankyu Men's original bespoke and limited-edition items, many selling out quickly. This year, a highly anticipated collection of anniversary-exclusive items is set to arrive in waves.
Text by KAJII Makoto (OPENERS)Photographs by JAMANDFIX (STILL)Photographs by HARA Emiko (INTERVIEW)
2nd Anniversary Exclusive Items: Knitwear & Clutch Bags to Elevate a Man's Style
Knitwear is one of the most talked-about items this season. Its popularity stems from its versatility, easily bridging the gap between casualized business attire and relaxed weekend wear, while also offering a sense of seasonality. It can truly be called a "stylish item for the busy adult."
The collection features numerous knitwear pieces that are akin to art, each imbued with the brand's passion for style, showcasing luxurious materials unique to high-end brands, intricate knitting techniques, and the highly sought-after "color block" design.
1F | BOTTEGA VENETA
2nd Anniversary Exclusive: A Limited-Edition Document Case
This season, Bottega Veneta presents a collection of sophisticated, beautiful colors in shades of navy, bronze, and plum. The document cases and briefcases, which also serve as stylish accents for suits, embody the ultimate modernity for men living in the city.
2F | MARNI
An Ultra-Rare Knit Available Exclusively at Two Hankyu Men's Stores Worldwide
Marni's signature this season is the application of subdued colors to classic items, with bold designs featuring patterns and color-blocking. The Hankyu Men's exclusive item is a limited-color version of a popular knit from the collection.
3F | ISSEY MIYAKE MEN
2nd Anniversary Exclusive: A Richly Colored Multi-Cardigan
The theme for Issey Miyake Men this season is “WINTER WISDOM & MOBILITY.” The collection focuses on warmth and lightness achieved through a blend of traditional craftsmanship and modern technology. The Hankyu Men's Tokyo 2nd Anniversary item is a cardigan, part of a collection launching nationwide on November 1st (Friday), available for advance sale on October 12th (Saturday).
4F | Y-3
Neon Colors Conveying a Retro-Dynamic Theme
Y-3 proposes coordinates that connect past, present, and future by incorporating neon colors at key points in the styling. The traditional designs, illuminated by neon colors, create an innovative image that captivates the viewer. The Hankyu Men's exclusive knit is a striped knit featuring the season's signature neon colors.
Ultra-Rare Items Available Exclusively at Hankyu Men's Tokyo!
Additionally, Costume National will offer a Hankyu Men's Tokyo exclusive knit. The lineup also includes limited-color scarves from Lucien Pellat-Finet and limited-color knits from Alexander McQueen, among other diverse offerings.
Also noteworthy are the limited-edition designs, such as Givenchy's knitwear featuring a modern, playful "star motif," Neil Barrett's hybrid pieces combining soft, supple materials with eco-leather, and Versace's knitwear densely packed with the brand's iconic motifs.
Beyond knitwear, Lanvin introduces a clutch bag with an embossed pattern resembling knit stitches. This elegant secondary bag, which fits beautifully into any ensemble, is a must-have this season.
<Interview> The World of Men Created by Hankyu Men's Tokyo
Hankyu Men's Tokyo celebrates its second anniversary, while the magazine 'Safari' marks its tenth.
Toshihiko Yamaguchi, the store manager of Hankyu Men's Tokyo, and Tatsuya Sakakibara, the editor-in-chief of 'Safari,' engage in a passionate discussion about "the world of men created by Hankyu Men's Tokyo."
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THE 2nd Anniversary――Exclusive for Hankyu men’s
The World of Men Created by Safari Magazine x Hankyu Men's Tokyo
Hankyu Men's Tokyo celebrated its second anniversary in October, coinciding with the tenth anniversary of 'Safari' magazine.
Both entities have collaborated on in-store promotions and a special feature in the September 24th issue of 'Safari.' Toshihiko Yamaguchi, store manager of Hankyu Men's Tokyo, and Tatsuya Sakakibara, editor-in-chief of 'Safari,' discuss the "world of men" each creates.
Tokyo Men: Diverse Lifestyles and Rich Experiences
SakakibaraCongratulations on your second anniversary. It feels like the grand opening was just yesterday. Could you share your thoughts and achievements over these past two years?
YamaguchiHankyu Men's Tokyo launched with four key customer profiles in mind: affluent urban dwellers, international tourists, businessmen from the Marunouchi area, and frequent travelers. We also targeted fashionistas and younger demographics visiting Ginza and Yurakucho. Thanks to this, all our floors have seen significant growth in our second year.
SakakibaraAre there any categories that have shown particularly strong growth?
YamaguchiWe've seen growth in accessories, shoes, ties, and other men's furnishings that enhance the enjoyment of fashion.
SakakibaraWhat do you attribute this growth to?
YamaguchiTokyo customers have diverse professions and broad lifestyles, with abundant cultural stimuli, which makes them highly attuned to new trends. They react quickly to what they perceive as good. This is likely something shared with the readers of 'Safari' magazine.
SakakibaraIndeed, their rich experiences and quick reactions to fashion are commonalities. 'Safari' is also an urban lifestyle magazine, proposing fashion based on a California beach lifestyle, not just fleeting trends. It's interesting that men's furnishings are growing at Hankyu Men's Tokyo.
YamaguchiYes, I believe this is evidence of the growing trust in Hankyu Men's Tokyo as a whole. I particularly feel that its recognition is increasing as a destination for shopping, including gifts, for female partners.
SakakibaraThe luxurious ambiance throughout the store, along with the brand and product selection, creates an atmosphere that is appealing to fashionable women. The sophisticated entrance, for instance, likely makes it inviting for women.
YamaguchiI understand that 'Safari' also has a significant female readership.
SakakibaraThat's correct. About 15-20% of our readers are women, so we believe proposals for couples align well.
Conveying Changes in Men's Fashion Vividly in Print and on the Sales Floor
SakakibaraThe 2nd Anniversary exclusive items, which are also featured in the current issue of 'Safari,' are truly outstanding.
YamaguchiThank you. For this anniversary, we've curated a collection of knitwear and clutch bags developed in collaboration with luxury and emerging brands.
SakakibaraKnitwear is a trending item this season, so I imagine the interest is very high.
YamaguchiFurthermore, we aim to collaborate with 'Safari' on lifestyle direction for our third year, focusing on monthly themes for the Men's Building. This will involve a unified approach across products, sales floors, and promotions, reflecting men's lifestyles. How have your readers' fashion choices evolved recently?
SakakibaraOur core readership is in their 30s. With the rise of cool-biz and more workplaces not requiring suits, as well as civil servants who change into work attire at the office, the frequency of wearing ties has generally decreased year by year. The jacket-and-pants style has become widespread.
YamaguchiOur customers overlap significantly with 'Safari's' core target demographic. As lifestyles diversify, while suits, shirts, and ties remain foundational, styling options within business contexts have expanded, varying by occasion. The strong performance of accessories likely reflects customers enjoying styling arrangements.
SakakibaraWe want to convey these changes vividly, both in print and on the sales floor.
YamaguchiIndeed. We want to communicate the "experience" to as many people as possible, where customers who become interested through magazine features visit the physical store, engage with products through their senses, and make purchases with a fresh perspective.
SakakibaraMagazine creation is an expression in two dimensions, but the sales floor offers the added value of the joy of purchasing. Creating an environment that evokes the excitement of "where to buy" is also a store's strength, so we want to leverage the unique strengths of both media and retail.
Hankyu Men's Tokyo in its Third Year: Born from Ingenuity
Yamaguchi'Safari' is celebrating its 10th anniversary. What are your aspirations for the next decade?
SakakibaraThe 30-year-olds of today will be 40. I believe men's fashion mindsets will evolve. Currently, 'beauty-conscious men' are a topic of discussion, and this generation is comfortable with beauty practices.
YamaguchiWe see potential in the current generation, from their mid-20s to early 30s, but it's hard to imagine what it will be like in 10 years. For now, we want to continue offering proposals that are half a step, or a full step, ahead.
SakakibaraWhat are your ambitions for the third year?
YamaguchiTo use an airplane analogy, we took off in the first year, gained significant altitude in the second, and now, in our third year, we aim to soar higher. After the trial and error of the first year, we planted seeds in the second, and now we want this to be the year we bloom. We will strive for ingenuity in every aspect: product assortment, store environment, sales service, promotions, and original themed events.
SakakibaraHankyu Men's Tokyo's concept is "a destination for luxury jet-setters." 'Safari' also has an underlying theme of proposing "travel = long vacations." I felt a connection with Hankyu from the store's opening. Your strong focus on lifestyle is evident, so please consider proposing spaces that can be enjoyed by both men and women, such as a chocolate counter or small gift selections that couples can enjoy together, even within a men's store.
YamaguchiThank you for your advice. Please look forward to Hankyu Men's Tokyo in its third year, which we hope everyone will enjoy.
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THE 2nd Anniversary――Exclusive for Hankyu men’s
4F "GARAGE D.EDIT" Hosts a Knitwear Festival!
To celebrate Hankyu Men's Tokyo's second anniversary, notable domestic and international brands gathered at "GARAGE D.EDIT" on the 4th floor are presenting a collaborative showcase of Hankyu Men's exclusive knitwear. These special 2nd-anniversary items, featuring popular brands' modern interpretations of classic men's knits and designs that leverage each brand's strengths, are truly exceptional!
Focus on Knit Outerwear and "JAM" Clutch Bags for This Season
"GARAGE D.EDIT," located on the 4th floor of Hankyu Men's Tokyo, is a creative shop that curates emerging domestic and international designer brands from Hankyu's unique perspective. For this second anniversary, each brand is competing with its knitwear offerings. The "cardigans," which Hankyu Men's is particularly emphasizing, are a must-see.
Among domestic brands, look for cardigans from "WJK," which insists on authentic British wool, limited-edition Hankyu Men's cardigans from "Rags McGREGOR" made with high-quality kid mohair, and the "NEIGHBORHOOD" mid-gauge knit, available for advance sale at Hankyu Men's Tokyo. These items highlight the unique textures inherent to knitwear.
From "White Mountaineering," a cardigan featuring a color combination of gray and navy, key colors for the brand, offers a timely design.
Imported brands include "Maison Kitsuné" shawl collar cardigans, crafted from high-quality lambswool and exclusively available at Hankyu Men's Tokyo outside of their own directly managed stores, and "Wooyoungmi" color-combination knits.
The collection also features a special cardigan from "AMI ALEXANDRE MATTIUSSI," a "Carven" knit focusing on the trending color-block design, and a knit cardigan crafted using a unique technique exclusive to "Daniel Andresen," showcasing the full spectrum of each brand's individuality.
From the noteworthy "JAM HOME MADE," a Hankyu Men's exclusive model clutch bag featuring a gold-colored safety pin is available. It comes in three sizes.
The S size is perfect for essentials like a phone and wallet, the M size can accommodate an iPad, and the L size can hold A4 documents and a laptop.
Consider the Hankyu Men's Tokyo exclusive colorway from "DELUXE," featuring a two-tone body and sleeves, a design not found in their regular collection.
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THE 2nd Anniversary――Exclusive for Hankyu men’s
2nd Anniversary: Don't Miss the Pop-Up Shops
EVENT INFORMATION | ETRO
A Pop-Up Store Opens on the 1st Floor of Hankyu Men's Tokyo
SERA, meaning "evening" in Italian, is Etro's sophisticated evening wear style for adults, featuring a dark color palette. The collection includes jackets and vests in paisley-print velvet and wool jacquard, paired with paisley-print or shimmering shirts, shawls, and bow ties. Etro presents its latest styling, exuding Italian flair and elegance, suitable for party scenes and dress-down occasions alike.
ETRO Pop-Up Store
Period | October 2, 2013 (Wed) - October 8 (Tue)
Location | Hankyu Men's Tokyo, 1st Floor Event Space
EVENT INFORMATION | CHROME
Limited-Time "CHROME" Event Shop at Hankyu Men's Tokyo, 4F
From October 30th (Wednesday) to November 12th (Tuesday), Chrome, a bag manufacturer from San Francisco, will open a limited-time shop in "GARAGE D.EDIT" on the 4th floor of Hankyu Men's Tokyo. Chrome is a highly regarded bag maker known for its durable and functional bags for "urban dwellers," rooted in cycle culture. During this period, a limited-edition camouflage model of the popular "VICTOR" crossbody bag, featuring reflective functionality, will be available for advance sale.
Additionally, on November 2nd (Saturday), Mr. Shimizu from Shakin' Speed Graphics, a leading figure in pinstriping in Japan, will conduct a live painting session. Two customers who make a purchase on that day will have their bags custom-pinstriped on the spot.
CHROME Limited-Time Shop
Period | October 30, 2013 (Wed) - November 12 (Tue)
Location | Hankyu Men's Tokyo, 4F "GARAGE D.EDIT"
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