One of Four Planet Stores Worldwide

When asked what prompted him to join DIESEL, Tsukakoshi replied, "In high school, I loved Diesel Style Lab, a brand with wonderfully 'crazy' designs. I used to wear it often. Diesel Style Lab unfortunately ended in 2004, but that avant-garde spirit lives on in DIESEL today."

After starting his career at the Harajuku store, he moved to the denim gallery in Aoyama,Roppongi Hills storeand is now in his third year at the Ginza store. "DIESEL GINZA is one of only four 'Planet Stores' in the world, alongside Milan, New York, and Hong Kong. This flagship store's three floors of concept and interior design were handled by an Italian interior design team. "The spatial design and fixtures are also original to Ginza, creating a shop that maximally conveys the DIESEL worldview. Please enjoy not only the clothes but the entire shop."

DIESEL GINZA features shoes, bags, and accessories on the first floor, with the second floor offering the men's and women's DIESEL collections, primarily denim. The third floor showcases the collection brand DIESEL BLACK GOLD.

Tsukakoshi notes, "Given Ginza's location, we have customers of various ages and nationalities. The key to communication is to be 'upbeat.' In my opinion, the best customer service is to propose a cooler styling than the customer imagines, allowing them to feel a fun moment and an exciting experience through the clothes. That's the essence of shopping."

For Those Who Love High Fashion

Tsukakoshi is actually the fashion advisor for DIESEL BLACK GOLD on the third floor and is also in charge of displays. "When the staff from headquarters in Italy visited, they said that the third floor in Ginza was the space where the DIESEL BLACK GOLD worldview was expressed best in the world. DIESEL BLACK GOLD is a contemporary brand that presents collections, but it offers high-quality products at a more accessible price point than luxury brands. Many people may not yet be aware of its merits, so I really want them to experience it firsthand. I'd love to see stylish individuals who appreciate high fashion wear it."

When asked for styling tips for the current season leading into midsummer, he shared, "I like people with individuality, so while keeping up with trends, I want everyone to enjoy dressing in a way they love. Fashion is more fun when you're a little eccentric."

Influenced by members of his favorite skateboarding team, Tsukakoshi got a tattoo in April of last year. This has changed his perspective on fashion. "Lately, my favorite colors are black, white, and gray. I used to like navy and blue too, but now I enjoy styling that incorporates purple or red accents into monochrome outfits." He adds, "My current favorite item is the high-waisted pants from the DIESEL BLACK GOLD Spring/Summer collection. They make your figure look great, so please try them."

DIESEL Shop Fashion Advisor's Latest Style: DIESEL GINZA Women's Looks Here

DIESEL GINZA
3-2-15 Ginza Grasse, Chuo-ku, Tokyo
Tel. 03-3538-1978
Business Hours | 11:00 - 21:00
Brands Handled | 5POCKETS, DIESEL, DIESEL BLACK GOLD, HOME COLLECTION
Irregular Holidays
http://www.diesel.co.jp/