The Allure of Rock and Feminine Fusion

Takeuchi admits that she is "increasingly being dyed in the DIESEL way." She favors rock-inspired and boyish styles, fully expressing herself through DIESEL's collections. She describes DIESEL's appeal as "the way it mixes rock and feminine tastes."

“This preview collection features soft color palettes and light materials. We received a lot of this brighter blue denim. Today, I’ve paired it with a chambray-style shirt that complements the tone. The women’s denim is designed for comfort, with a fabric weight almost identical to summer items. These are pieces that can be worn throughout the season, from now into early autumn.”

Her top is a long-sleeved shirt with an eye-catching floral print. “It has a retro feel, but it pairs well with rock-inspired items like black sandals or a rider’s jacket. Today, I added a leather bracelet for a touch of toughness. Pairing it with white denim and a slim belt creates a fresh look.”

Her footwear consists of black leather wedge sandals. “With subtle studs that aren’t too sharp and braided straps, the design isn’t overly harsh, making them easy to pair with any outfit. They’re also incredibly comfortable, and a favorite among staff.”

Focus on Shibuya Store Exclusive Denim and Japan Exclusive Straw Bags

Shibuya's charm lies in its distinct areas, each with its own unique atmosphere and clientele. The area around DIESEL SHIBUYA offers a more mature Shibuya vibe. "Our customers range from university students who frequent Shibuya to more composed individuals in their 30s and 40s. Because there are residential areas nearby, we also see many families on weekends," Takeuchi explains.

A popular item at the Shibuya store is their black super-stretch denim, known for its excellent stretch, softness, and supreme comfort. These Shibuya store exclusive leggings-style jeans feature faux pockets. When asked for recommended styling, she suggests, "Since the denim has a strong presence, a simple top like a rock-inspired T-shirt works perfectly for a cool look. The red rose print on the chest adds a feminine touch. Pairing it with a white sleeveless shirt with a ribbon tie creates an elegant ensemble."

Among accessories, a series of straw bags, specially created at Japan's request, are particularly popular. "They have a summery design, are quite spacious, and many customers buy them for everyday use."

“DIESEL is a brand where each collection presents a different aesthetic. We ourselves get excited by the unexpected twists and turns in the lineup each season. I'm already looking forward to the upcoming full Autumn/Winter collection.”

2013 Autumn/Winter Women's Preview Collection
“THE LIGHTER SIDE OF A ROCK HEROINE”
A Light and Feminine Rock Heroine
Retaining its rock spirit, the collection expresses femininity through nude tones, sheer fabrics, and soft pastel colors. This season, DIESEL recommends pairing feminine textures and colors with bold prints. In denim, the lineup features the "Denim Mutation" series, which undergoes dyeing and bleaching through multiple layering techniques for unique variations, as well as the Skinzee hybrid denim in fresh colors, and the popular Jogg Jeans, which have evolved further, alongside basic indigo washes.



DIESEL SHIBUYA
1-23-16 Shibuya, Shibuya-ku, Tokyo cocoti B1F, 1F
Tel. 03-6427-5955
Hours | 11:30 - 21:00
Irregular Holidays
http://www.diesel.co.jp/