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August 3, 2015
Continuer | Exclusive Collaboration Models from Popular Brands Arrive for the "10th Anniversary Fair"
Continuer | Limited Editions from Popular Brands Arrive for the "10th Anniversary Fair"
Limited Items Celebrating the 10th Anniversary Debut from Popular Brands!
"10th Anniversary Fair" Held
To commemorate Continuer's 10th anniversary since its opening in 2002, the "Continuer 10th ANNIVERSARY FAIR" will be held from Thursday, November 29th to Sunday, December 30th. The fair will feature exclusive collaboration items with "Oliver Goldsmith," "Arumamika," and "YELLOWS PLUS," brands that are highly popular at Continuer.
Text by KAJII Makoto (OPENERS)
Continuer's 10th Anniversary Slogan: "KEEP EVOLVING." Continuer Continues to Evolve
The collaboration model with "Oliver Goldsmith," a brand leading the current eyewear scene, draws attention for its trendy finish. The metal frame "Oliver OVAL/PRO" (size 48), popular as a model favored by John Lennon, is released with a more casual balance, featuring a fresh finish achieved by applying enamel, a resin coating, to the front rim. The popular models "ANNABEL-f," "LIBRARY," and "MUST" in tortoiseshell color are updated with a matte finish, adding a soft texture that blends well with the skin. Additionally, a special model from the sunglass collection, also in tortoiseshell with a matte finish, will be available.
Furthermore, to celebrate the 10th anniversary, frames made of genuine tortoise shell, the root of Oliver Goldsmith, have been realized. The frames, produced by "Osawa Bekko," Japan's foremost workshop that meets the strict standards of the current third generation, exude a craftsmanship-like dignity.
The collaboration models with "Arumamika," a Japanese brand born from a husband-and-wife unit, feature three models with charming and soft expressions. The models "PARIS" and "LONDON" offer bright color frames that create a calm yet pop-like cuteness. The "SAGE" model, named after the meaning "wise person," selects a black-based marble pattern, evoking an image of a sophisticated individual.
Additionally, limited edition colors (one piece per color, making them truly special items) will be offered as a surprise proposal from designer Mika Imamura.
The collaboration model with "YELLOWS PLUS," a leading Japanese domestic brand, is based on the model "RAY," whose classical design and gold finish convey a sense of luxury. The traditional tortoiseshell pattern is given a matte finish, subtly appealing with its soft expression.
For the 10th anniversary, there will also be a pre-order event for the latest models from emerging L.A. brand "GLCO," and a "GLCO Collections" showcasing popular models all at once. The first 50 customers who purchase eyewear or sunglasses totaling 50,000 yen or more during the anniversary fair will receive a convenient "Continuer Original Collection Box" capable of storing up to 8 pairs of glasses and sunglasses, created to commemorate the 10th anniversary.
"Continuer 10th ANNIVERSARY FAIR"
Period | Thursday, November 29, 2012 - Sunday, December 30, 2012
Venue | Continuer (Ebisu)
Calm Ebisu 1F, 2-9-2 Ebisu-Minami, Shibuya-ku, Tokyo
Tel. 03-3792-8978
Business Hours | 12:00 - 21:00
Regular Holidays | During the fair period, only Wednesday, December 5th (normally closed every Wednesday)
http://www.continuer.jp
