GOLDWIN Takes a New Step Forward, a Journey Walked with Skiing | GOLDWIN

GOLDWIN

The Allure of GOLDWIN, Fully Launched This SS (1)

For years, GOLDWIN has supported the skiing scene. Through its long history and proven track record, the brand has become recognized and supported not only by skiers but by many others. This year, a collection themed around lifestyle is set to launch in earnest from GOLDWIN. We will delve into its appeal by tracing the brand's history under the name "GOLDWIN," while also looking at this season's latest looks and products.

Edit & Text by Yuho Nomura

The Little-Known History of GOLDWIN

GOLDWIN's story began in 1950 in Oyama City, Toyama Prefecture, with a small factory called Tsuzawa Meriyasu Seizosho. It has since evolved into the specialized sports apparel manufacturer it is today. The company started producing its own brand in 1958. In the 1960s, focusing on skiwear, which was then in its developmental stages, they developed ski sweaters using their expertise in knit technology. Pursuing both functionality and design, these items became iconic of the era and garnered significant attention.

In the 1970s, through partnerships with overseas manufacturers, they incorporated three-dimensional cutting techniques that followed the body's contours, achieving a refined design that could be called functional beauty. Their reputation spread not only within Japan but also across borders, gaining popularity abroad and significantly advancing their products alongside their journey in skiing.

Since 1987, they have been the official supplier and apparel provider for the Swedish National Ski Team, a country renowned for its strength in ski racing.

*1987 Sweden National Ski Team

The accumulation of technical expertise in pattern making, cutting, and sewing, which are GOLDWIN's strengths honed over years in the ski scene, combined with functionality and design grounded in practicality for various environments and uses, has given birth to GOLDWIN's new line launched this year. While developed from Fall/Winter 2016, 2017 marks its official launch. This lineup is designed for adults who live in the city but head out on weekends for skiing, mountain excursions, or travel, and who value their personal style and discerning choice of goods.

Page 02.Introducing This Season's Must-Have Masterpieces

GOLDWIN

The Allure of GOLDWIN, Fully Launched This SS (2)

Introducing This Season's Must-Have Masterpieces

1. HOODED SPUR COAT
This hooded coat utilizes reliable GORE-TEX® and features fully sealed seams. Its defining characteristic is a streamlined silhouette inspired by ski tracks, and the trendy olive color, reminiscent of military styles, is also a highlight. Details like snap buttons at the cuffs and large, practical pockets for various uses are not to be missed. This is a piece suitable for serious outdoor adventures. Available in 5 colors.
Price: ¥90,000 (excluding tax)

2. UTILITY SHIRTS LONG SLEEVES
Ensuring comfortable wear. This chambray shirt is made from paper yarn, known for its excellent absorbency. Inside the chest pocket, there's a security pocket for passports or tickets. Additionally, a hidden second button allows the collar to maintain a clean look even when the first button is undone.
Price: ¥18,000 (excluding tax)

3. SPUR PANTS
These easy pants are crafted from a sporty material offering moderate breathability and excellent stretch. They are a versatile item suitable for a wide range of scenes, from daily life to outdoor activities. The silhouette is a straight cut, reminiscent of traditional sweatpants. The legs, from thigh to knee and hem, feature a vertical three-dimensional cut designed for ease of movement.
Price: ¥23,000 (excluding tax)