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February 20, 2015
NIKE SPORTSWEAR | Dover Street Market "NIKE AIR FORCE 1 PREMIUM CDG DEC"
NIKE SPORTSWEAR
NIKE SPORTSWEAR x Dover Street Market
"NIKE AIR FORCE 1 PREMIUM CDG DEC" Limited Edition Release
To commemorate the 30th anniversary of the "Nike Air Force 1," Nike Sportswear is releasing the "NIKE AIR FORCE 1 PREMIUM CDG DEC" in collaboration with Dover Street Market, in a limited quantity. It will be pre-released on July 20th (Friday) at Dover Street Market Ginza, followed by a launch on July 27th (Friday) at Dover Street Market London. Sales will begin in mid-August at retail stores in the United States, Europe, and China.
Text by KAJII Makoto (OPENERS)
"17-18" Refers to the Street Number of Dover Street Market London!
The "NIKE AIR FORCE 1 PREMIUM CDG DEC," sold in limited quantities worldwide, was born as a footwear focused on materials, utilizing "Ventile," an ultra-high-density woven fabric, known for its lightness and snug fit.
Drawing inspiration from the summer's sporting events, Nike's design team focused on 1948, a historic year when the first major sporting event after World War II was held in London. Around the same time, Ventile material was developed in Manchester. Initially used for the waterproof and windproof flight suits of air force pilots, it is a fabric material that also possesses ideal strength and fire resistance for survival environments.
The use of this crisp, strong material allowed for a reduction in the number of parts, resulting in the slim silhouette of the "NIKE AIR FORCE 1 PREMIUM CDG DEC."
This premium model further incorporates an innovative cushioning system to enhance the flexibility of the entire sole. The "17-18" numbers on the tongue tab, made of Tyvek material, refer to the street number of Dover Street Market in London and also evoke the numbers worn by runners competing in races.


