A Masterful Fusion of "Future Heritage" and Hiroshi Fujiwara's "The Parking"

Louis Vuitton, which has consistently delivered unique designs combining innovation and style with the highest quality, will open a limited-time store for men at Isetan Shinjuku Men's Building 1F from Wednesday, July 6th to Tuesday, July 19th. This second iteration of the event will feature,2016-17 Autumn/Winter Menswear Collectionin addition to items from the collection, an exclusive capsule collection curated by Hiroshi Fujiwara, the artist heading "fragment design" and demonstrating his multifaceted talent.

For the Autumn/Winter 2016-17 Menswear Collection, Artistic Director Kim Jones set "the new and old faces of Paris" as the collection's source of inspiration. A dialogue between past and present emerges, reviving Louis Vuitton's 162-year history, etched in its archives, as "Future Heritage" in the modern man's wardrobe. The iconic canvas, along with the collection's key motif "Monogram," has been reinterpreted to create "Monogram Eclipse," a timeless yet new variation. The contrast of gray and black in "Monogram Eclipse" is inspired by the modern ambiance of "Malle Courrier," a well-known piece from the Louis Vuitton archives.




Kim Jones commented on this pop-up store: "Tokyo is a special city that always inspires me. Following the success of last year's Isetan pop-up store, I wanted to express the collection from a different angle this year. That's why I asked Hiroshi Fujiwara, one of my heroes, to curate it. At the pop-up store, we will introduce items selected by his 'fragment design' from the 2016-2017 Autumn/Winter collection as an exclusive capsule collection. The store design is inspired by the space of his latest concept store in Tokyo, 'THE PARK•ING'."

Inside the store, raw materials such as concrete and frosted glass are intentionally used, and the floor markings and interior design create a space that fuses,2016-17 Autumn/Winter Menswear Collectionthe "Future Heritage" that inspired the collection, with the atmosphere of "THE PARK•ING," the concept store directed by artist Hiroshi Fujiwara.

Additionally, the exclusive capsule collection by Louis Vuitton and Hiroshi Fujiwara will feature not only ready-to-wear, shoes, and accessories, but also limited edition leather goods in "Monogram Eclipse" in collaboration with Fujiwara's "fragment design," so don't miss out.