SKIP and MATT Scheduled to Visit Japan on the Opening Day, April 16th!

"DtE in California (DtE in California)" began as a brand in Los Angeles in 2008, based on a "Casual California Lifestyle." The Supima cotton (extra-long staple cotton from the U.S.A.) T-shirts, a concept item of DtE in California, are characterized by their "timeless design that transcends trends" and "natural comfort that leverages the beauty of the fabric." Above all, the brand has established its own quality standards by considering the wearer's context and pursuing materials and fitting. While maintaining classic designs, the brand proposes items that pursue a sense of relaxation and comfort with the concept of being simple, casual, and high-quality, and is also known as a brand favored by celebrities.



DtE in California will open a limited-time pop-up shop, "DtE in California + SKIP ENGLOM x MATT WESSEN at EDITION POP UP SHOP," at Edition Omotesando Hills starting April 16th (Sat). The shop features artwork by SKIP ENGBLOM, founder of the legendary surf skate team ZEPHYR Z-BOYS, famous from the movie "Lords of Dogtown," and MATT WESSEN, a photographer and artist who captures LA culture.

In addition to the Spring/Summer 2016 collection, limited edition items including special order photo T-shirts, works shot by MATT, and surfboards and skateboards designed by SKIP will be available. On the opening day, April 16th (Sat), SKIP and MATT will visit Japan, with a cocktail party scheduled to start at 17:00.

"We want to make the wearer's day happy"
Why not embody the message of DtE in California?