Volley | Australia's heritage sneaker brand makes its debut in Japan.

Volley

Australia's Esteemed Sneaker Brand Makes Its Japanese Debut

The Secret Sneaker: "Volley"

While boasting immense recognition as a staple sneaker for all ages in Australia, "Volley" has, for many years, remained an internally distributed, closely guarded secret. This little-known sneaker brand has finally embarked on global expansion. Ahead of its full launch in June, select items have become available.

Text by KAJII Makoto (OPENERS)

A New Collection Reimagining Historic Styles with a Modern Touch

Volley was born in 1939 in Australia as a manufacturer of tennis shoes. From its founding to the present day, it has supported Australian tennis world champions, providing the footwear for their victories.

The lineups available in Japan, including "Volley O.C.," "Volley High Leap," and "Volley International," feature simple designs based on tennis shoes. Beyond their suitability for sports with excellent flexibility and propulsion, and rebound-rich insoles, these shoes showcase originality in details like the lightweight herringbone rubber soles, offering high functionality.

The main material is lightweight canvas, making them both light and durable. They will add a touch of lightness to your spring footwear. The charm of the canvas also deepens with wear, developing a unique texture.

This time, Christopher Silverman has been appointed as the new director. Global expansion has begun in Europe and Asia, including distribution at the New York-based brand "Steven Alan," his home base.

Y’S SURF
http://www.ys-surf.jp/