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October 5, 2015
The first domestic DESCENTE BLANC, a new concept store by Descente, opens in Daikanyama | DESCENTE
DESCENTE
A shop where you can feel the "comfortable everyday" envisioned by a sports brand.
First domestic store "DESCENTE BLANC" opens in Daikanyama
The Daikanyama store of "DESCENTE BLANC," a new concept shop from sports brand "DESCENTE," opened on September 11th, followed by the Fukuoka Daimyo store on the 19th. The Daikanyama store's design, handled by Tsunehisa Nakasa of Schema Architecture Planning, is also a highlight, serving as a space to convey DESCENTE's new appeal.
Text by KAJII Makoto (OPENERS)
"BLANC" means emptiness, blank, or white paper
DESCENTE BLANC was named to express DESCENTE as a brand that accompanies moments of relaxed emptiness, based on a lifestyle, rather than solely focusing on times of intense concentration in sports as before.
The shop offers the brand "DESCENTE ALLTERRAIN," born from DESCENTE's expertise and technology cultivated in sports, alongside running wear and basic lifestyle apparel. It proposes a comfortable everyday life as conceived by a sports brand.
"DESCENTE PAUSE" available only at Blanc
Furthermore, with the opening of DESCENTE BLANC, a new line called "DESCENTE PAUSE" has been introduced, adapting the performance-enhancing functions of sportswear for daily use.
DESCENTE PAUSE is a new line intended for enjoying life with occasional breaks, rather than at full speed, much like a musical rest. It will be exclusively available at DESCENTE BLANC.
We draw attention to the utility wear that makes daily life more comfortable by integrating the technology and high-spec materials developed for top athletes competing globally into everyday life.
"DESCENTE BLANC" Daikanyama Store
19-4 Sarugaku-cho, Shibuya-ku, Tokyo 19-4 CUBE Daikanyama C Building
Tel. 03-6416-5989
Business Hours | 11:00 - 20:00
Contact
DESCENTE BLANC Daikanyama
Tel. 03-6416-5989
www.descenteblanc.com