REVISED: A Debut for Japan-Made Small-Package Brands
FASHION / MEN
September 8, 2015

REVISED: A Debut for Japan-Made Small-Package Brands


TOKYO Men's Brands Feature | REVISED


REVISED 2015-16 Autumn/Winter Collection


Japan-Made Small-Package Brand Debuts


MAGIC STICK, a brand currently garnering significant attention in street scenes both domestically and internationally. Its director, Naotaka Konno, has launched his own small-package brand, REVISED, this season. True to its name, 'REVISED' proposes a new standard as an alternative to basics. We spoke with Mr. Konno about REVISED's concept, materials, and styling.

Text by Makoto KAJII (OPENERS)




The Charm of Sweatshirts Through Unique Layering


──What was the theme/concept for the 2015-16 Autumn/Winter collection?

We deliberately haven't set a specific theme for the season. With this new brand, we aim to propose well-crafted basic wear, reinterpreted to serve as a bridge between sports, street, and mode.

In line with this, we've focused on Japan's inherent uncompromising quality, placing emphasis on material selection and choosing our sewing factories. We pursue a quality that is second to none, even among the world's renowned fashion houses.

──What were the key points you focused on for this season's lookbook shoot, and what should people pay attention to?

While we're a brand that doesn't incorporate grand concepts or trends, we've extensively used angora-blend long-length turtlenecks to express layering, especially in sweatshirt outfits that can easily become too simple. We've also paid attention to achieving a balance that feels loose-fitting yet not overly street.

──How does this season differ from last year's Autumn/Winter collection in terms of styling, silhouette, and color?

This is our first season.

REVISED | 2015-16 Autumn/Winter Collection

REVISED | 2015-16 Autumn/Winter Collection


Unique Material Texture Achieved with Japan's Sole Processing Machine


──What is the key look (outfit) for this season?

The key look features sweatshirt setups paired with items like turtlenecks.

──What are the key items and key colors?

As we emphasize layering, the key items are the innerwear from our long-length series.
The key color is gray.

──What 'materials' did you focus on this season?

Both the jersey and fleece fabrics were custom-made. Furthermore, we applied an ultra-fine brushed finish using a processing machine, unique in Japan and favored by certain maison brands, to create a suede-like, smooth texture, which is the charm of this brand's materials.

REVISED | 2015-16 Autumn/Winter Collection

REVISED | 2015-16 Autumn/Winter Collection


──Please express 'this season's mood' in one word.

Mixed Genre

──What inspires the brand's (designer's) creativity?

Travel, music, friends.

Key Retailers
monkey time BEAUTY&YOUTH HARAJUKU Tel. 03-5464-2773, ROYAL FLASH Jingu-mae Tel. 03-3498-2973, GR8 Tel. 03-3408-6908

Inquiries


4K / SHIK


Tel. 03-5464-9321


http://www.revised.red/