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March 13, 2015
OLIVER GOLDSMITH | A Comprehensive Introduction to New Optical Frames
OLIVER GOLDSMITH
Reissued Masterpieces, Each With Its Own Story
Introducing This Season's New Optical Frames!
Since its founding in Britain in 1926, the eyewear brand "OLIVER GOLDSMITH" has transcended time, its popularity undiminished to this day. This season, new arrivals have landed. We introduce their allure, sure to impress discerning adults who seek authenticity.
Text by OPENERSPhoto by TAKADA Midzho
True Classics, Deepened by History
A collection of reissued models, modernized with updated sizing and color palettes while retaining their original designs. New items have arrived from the popular Oliver Goldsmith. While younger brands often incorporate classic elements into contemporary designs, Oliver Goldsmith does the opposite. Their designs are rooted in classic aesthetics but capture the spirit of the present era, resulting in a unique depth. However, Oliver Goldsmith's "classic" does not mean "basic"; it refers to the high fashion of its time. This is likely why they feel so fresh even when revived today.
Supporting these designs is a meticulous craftsmanship honed over time. For instance, the rivets are made of 10-karat gold, and the hinges, brand logo engraving, and temple cores are all unified in a gold finish. Furthermore, the weight and feel in hand, along with the overall careful construction, create a texture that emanates an aura.
ROBYN
The rounded Wellington-style ROBYN is designed from a rough sketch by the second-generation Oliver Goldsmith. This retro-inspired Wellington shape enhances the wearer's individuality and serves as a stylish accent, making it a popular choice.
Price | ¥31,500
COUNSELLOR
This model was worn by the renowned actor Michael Caine in the 1965 film "The Ipcress File." The design, featuring the bold "curved brow" technique that creates a flowing line from the front to the sides, is a hallmark of the second generation.
Price | ¥36,750
EL-DORADO
The large square shape offers a subtle yet distinct presence, adding a playful touch to any style. It's the perfect item for the upcoming season, promising to lighten both body and spirit. Why not try incorporating this season's trendy retro feel to express a different side of yourself?
Price | ¥31,500
ELLA
This design from the mid-1980s, characterized by the combination of slim, delicate lines and a bold lens shape, is by the third-generation Goldsmith. The stepped cutting on the frame creates a simple yet strikingly distinctive design.
Price | ¥31,500
Audrey Hepburn, Grace Kelly, Jacqueline Onassis, Olivia Newton-John, Peter Sellers, Michael Caine, David Perry, Brian Jones... The list of wearers includes the era's most iconic celebrities. By chance, the brand's shop was located near film studios, leading them to create eyewear for movie costumes. The sunglasses memorably featured in "Charade" and "Two for the Road," starring Audrey Hepburn, were actually by "Oliver Goldsmith." The sunglasses worn by Michael Caine in the spy thriller "The Ipcress File" were a model called "Ingeema." Reportedly, the thick temples had a hole designed to conceal secret documents.
Oliver Goldsmith eyewear has been loved by numerous celebrities and has inspired countless stories throughout its history, spanning multiple eras. This rich background is itself a part of the product's charm, lending depth to its elegant appearance. This is why it continues to be supported by discerning adults who value authenticity.──Hold them in your hands, listen to their stories, and you will surely understand.

Original glasses cloth present
For a limited time, customers who purchase OLIVER GOLDSMITH products at rumors will receive an original large-format glasses cloth (not for sale). This offer is available while supplies last, so please act quickly!


OLIVER GOLDSMITH
Founded in 1926 by Mr. Philip Oliver Goldsmith, "Oliver Goldsmith" is a British eyewear brand. Designs using tortoiseshell, rare at the time, garnered attention, and the brand's reputation quickly spread throughout Britain. It later grew to become a designated supplier of eyeglasses to the British military during World War II. After the war, his son, Charles Oliver Goldsmith, took over and led the company. Under the second generation, the brand underwent significant transformation. At the time, sunglasses were primarily recognized as protective eyewear for the military. However, Charles proposed sunglasses as a fashion item, gaining immense support from the fashion world, even gracing the cover of "VOGUE." The legacy was then passed down to the third generation, brothers Andrew Oliver Goldsmith and Ray Goldsmith, and today, their elder brother Andrew Oliver Goldsmith, along with his daughter Claire Goldsmith, representing the fourth generation, are reissuing past masterpieces.





