DIESEL | World's First Flagship Concept Store Opens in Shibuya!

DIESEL

The World's First Large-Scale Concept Store Opens in Shibuya!

DIESEL SHIBUYA opened on Saturday, November 20, 2010, in "cocoti" along Meiji Dori in Shibuya. We explore the allure of this shop, the only one of its kind in the world, which fully expresses Diesel's unique worldview.

Text by OPENERS

Cafe Space and Art Gallery Also Attached

Diesel continues to evolve as a lifestyle brand. DIESEL SHIBUYA, the world's first large-scale concept store where you can experience its world, is one of the largest stores in Japan, spanning two floors: the 1st and B1. The lineup is impressive, featuring not only Diesel's collection lines but also the popular contemporary line "DIESEL BLACK GOLD," as well as a wide array of items including home collections like tables, sofas, and lighting. Furthermore, with an attached art gallery and cafe space, it's a place where you can fully enjoy the Diesel world.

Upon entering, the DIESEL BLACK GOLD area unfolds to your right. The minimalist interior highlights the sophisticated collection. Moving further in, you'll find a rich selection of women's collection items.

1F | DIESEL BLACK GOLD

1F | Denim Gallery

"B1F | Men's"

Descending the industrial staircase to the B1F floor, you enter the men's collection area. The cool and unique interior, featuring boxes inspired by European construction signs and a cash desk utilizing an Italian ticket booth, is not to be missed.

The goods in the souvenir corner under the stairs are original items available only here. You can find rare items that Diesel fans will covet. The home collection in the back is an area that expresses the brand's concept, allowing you to leisurely browse items that showcase Diesel's commitment, such as furniture and lighting.

B1F | Souvenir Corner

B1F | Home Collection

And to the left of the 1F entrance, Diesel's first cafe & bar, "Glorious Chain Café," makes its debut. The interior, with its yellow and wood tones, creates an at-home atmosphere, making it a premium casual diner where you can casually stop by and enjoy a fun, relaxed time. Here, you can also savor wines from Italy's DIESEL FARM, so be sure to indulge.

1F | Glorious Chain Café

B1F | Art Gallery

The art gallery on the basement floor is scheduled to host art exhibitions four times a year, inviting artists from around the world. Currently, the opening exhibition features "Black Sun" by British multimedia artist Simon Henwood and jewelry designer Fanny Chiavoni.

DIESEL SHIBUYA CONCEPT STORE offers not only shopping but also art appreciation and dining. Why not visit this weekend?

DIESEL SHIBUYA
1-23-16 Shibuya, Shibuya-ku, Tokyo cocoti B1F, 1F
Opening Hours | 11:30 - 21:00 | Irregular Holidays
Tel. 03-6427-5955
www.diesel.co.jp/diesel_shibuya/

Diesel Japan
0120-55-1978