ro | The Reversible Series from New York's "ro" Bag Brand

ro | RO

Front and back: A fusion of superior functionality and design

ro's signature: The Reversible Series

The iconic reversible series from New York-based bag brand ro. With new items arriving, this collection is gaining attention across generations. Let's explore the appeal of this "twice the value in one" concept.

Text by OPENERS

An idea that connects different scenes, yet was surprisingly absent

Founded in New York in 1999, ro is a bag brand. Designer Yvonne Law crafts stylish bags based on her experience and unique perspective from the fashion design world. Each piece features original parts and is made from durable, water-repellent materials like Italian Limonta's PVC-coated canvas, reflecting a stoic dedication to materials, details, design, and functionality. Today, ro bags are loved worldwide, including in the US, Europe, and Japan. The reversible series, designed to adapt to various lifestyles, is ro's signature line.

The Hulk Computer Bag |
Price | ¥37,800
Material | Nylon
Size | H 290 x W 410 x D 90 mm

A key feature of the reversible series is its high design quality, regardless of which side—A or B—is chosen. Flipping it over reveals two distinct faces, as if you have two bags, expanding your fashion possibilities. The combination of a basic color side that complements any outfit and a side with vivid colors or prints to brighten casual occasions, or the pairing of different materials like nylon and wool, allows the reversible series to "transform" according to the scene or mood. It's the perfect item for modern individuals who need to present multiple facets.

ro's unique gimmicks subtly incorporated

The Phantom Backpack

The "Hulk Computer Bag" offers a combination of a simple zipper side in a chic basic color and a casual side in khaki with a check pattern and立体 (three-dimensional) outer pockets. This unprecedented item is suitable for both business and outdoor settings.

This bold idea is made possible by ro's commitment to functionality, evident in the unique gimmicks incorporated throughout the design.

A diagonally cut zipper pocket, intentionally placed for easy access to contents even while cycling, a port for music player cords—an essential for modern life—and, most notably, the detachable carrying straps on "The Phantom Backpack."

The Phantom Backpack | Phantom Backpack
Price | ¥37,800
Material | Nylon / Wool
Size | H 400 x W 300 x D 120 mm

The fully detachable carrying straps enable the revolutionary idea of a reversible backpack. Understanding and utilizing these meticulously crafted gimmicks is part of the enjoyment of the reversible series. ro's reversible series changes its appearance to suit the occasion. Why not add one—no, *two*—of these excellent bags to your wardrobe?