Founded in Sweden in 1942, Thule is a brand that commands attention from anyone with an active lifestyle. What began as a manufacturer of car racks and carriers has since grown into a global bag and luggage brand. A pop-up shop for this brand, which promises to make waves in Japan, will be held at ESTNATION Roppongi Hills Store.

Thule, a Swedish brand, has been gaining significant traction in recent years, not only in fashion but also in audio. With the clear and powerful slogan, "Bring Your Life," they are expanding their product categories. What unites all their products is the commitment to "transporting what matters safely, easily, and stylishly."

This spring, their bag category, which has seen an expanding lineup year after year, welcomed hard-shell trolleys, recently earning high praise from discerning fashion insiders. They have also entered the business bag category, previously dominated by a limited number of brands, and are now making a full-scale entry into the stroller category, which is still not widely recognized in Japan.

ESTNATION, known as a high-end select shop, has taken notice of Thule's continuous growth as a brand that comprehensively covers lifestyles, regardless of gender or age. For this occasion, buyers from each category will explain the brand's high potential, allowing you to appreciate its sophisticated Nordic design and uncompromising functionality.

THULE POPUP STORE
Tuesday, July 30, 2019 – Tuesday, August 13, 2019
ESTNATION Roppongi Hills Store
Address: 1F-2F, Keyakizaka Complex, Roppongi Hills, 6-10-2 Roppongi, Minato-ku, Tokyo
TEL: 0120-503-971