Exploring the Allure of Farfetch's Continued Ascendancy | Farfetch
FASHION / FEATURES
March 2, 2020

Exploring the Allure of Farfetch's Continued Ascendancy | Farfetch

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Farfetch

How to Enjoy the Buzzworthy Fashion E-commerce Site, Farfetch

The unique digital marketplace, Farfetch, continues to captivate fashion lovers worldwide. Since its launch in London in 2008, it has achieved remarkable growth. This article delves into its allure. Don't miss the reader-exclusive promotion code at the end.

Text by ELESINMETA Yuka

A New Business Model Without Inventory or Physical Stores

Farfetch operates as a digital marketplace connecting customers with luxury brands, select shops, and renowned department stores globally.

The hallmark of a marketplace business model is not holding inventory. Farfetch aggregates items from over 1,000 partner brands, select shops, and department stores onto its platform. Farfetch manages inventory consolidation, logistics, and sales promotion, while the actual products are shipped directly from the partner brands and stores.
This enables a wider range of designs, colors, and sizes, leading to its rapid growth as a groundbreaking global platform in the luxury fashion market.

Currently, over 3,200 brands are available,Women's,Men's,Kids'as well as vintage items, watches, and fine jewelry, offering a broad selection of over 330,000 items. Farfetch boasts one of the largest item selections among fashion e-commerce sites.

It carries a wide array of brands, from established luxury houses to emerging designers not yet available in Japan, allowing purchases for various occasions and styles, including business, casual, activewear, and streetwear.
ELEVENTY Checked Tailored Jacket ¥130,600 (incl. import duties, price for reference)
MAD PARIS Rolex Explorer II 42mm ¥3,162,200 (incl. import duties, price for reference)
ISAIA Pointed Collar Shirt ¥35,800 (incl. import duties, price for reference)
GRAMICCI Straight Pants ¥19,000 (incl. import duties, price for reference)
BELSTAFF Stitch Panel Jacket ¥93,100 (incl. import duties, price for reference)
FPM MILANO Bank Spinner 58 Suitcase ¥104,700 (incl. import duties, price for reference)
IRIS VON ARNIM Cashmere Sweater ¥120,900 (incl. import duties, price for reference)
BARRIE V-Neck Cardigan ¥140,000 (incl. import duties, price for reference)
COMMON PROJECTS Retro Low Sneakers ¥58,800 (incl. import duties, price for reference)
REFORMATION Susanna Floral Wrap Dress ¥40,300 (incl. import duties, price for reference)
SOPHIE BILLE BRAHE Pearl Necklace ¥460,900 (incl. import duties, price for reference)
CAROLINA HERRERA Floral Pullover ¥272,500 (incl. import duties, price for reference)
ADAM LIPPES High-Waist Wide Pants ¥228,600 (incl. import duties, price for reference)
MARK CROSS Grace Handbag ¥378,400 (incl. consumption tax, price for reference)
GIAMBATTISTA VALLI Floral Jacket ¥338,200 (incl. import duties, price for reference)
MAISON MICHEL Virginie Panama Hat ¥71,800 (incl. import duties, price for reference)
AQUAZZURA Forever Marilyn 85 Pumps ¥68,200 (incl. import duties, price for reference)
JUDITH LEIBER COUTURE Morning Glory Slim Slide Clutch Bag ¥610,500 (incl. import duties, price for reference)
ALEXANDRE VAUTHIER Ruffle Mini Dress ¥219,100 (incl. import duties, price for reference)
LA CALIFORNIENNE Rolex Pastel Stripe ¥1,157,600 (incl. import duties, price for reference)
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Since 2019, Farfetch has also launched limited-edition capsule collections with luxury brands, offering many exclusive items that can only be found here. Keep an eye out for more exclusive Farfetch items in the future.

The site currently supports 14 languages and ships to 190 countries worldwide. Over 1.3 million people use Farfetch annually.

Its Japanese-language customer service is also permanently available, making it a pleasure to shop with peace of mind.
Partners include Browns, a long-established London select shop that discovered talents like Alexander McQueen and John Galliano, opening in 1970 when there were no select shops handling multiple luxury brands, and the renowned London department store Harvey Nichols.

With brands, select shops, and department stores from around the world as partners, you can find overseas brands, models, designs, colors, and sizes not available domestically.

Rich Original Content Offers a New Perspective on Fashion

The editorial content, which transcends the boundaries of e-commerce, is also noteworthy for its creativity.
The site features content from the 'Farfetch Community,' composed of boutique owners, industry icons, and fashion lovers from various ages, nationalities, and fashion styles worldwide.

This system allows users to purchase items selected by community members, reflecting their styles and perspectives.
Furthermore, Farfetch's creative team produces visual and video content for brand promotions. It feels like reading a web magazine, allowing you to instantly purchase desired items.
Regarding the 'Farfetch Community,' José Neves, Founder and CEO of Farfetch, commented as follows:
'Since its inception, Farfetch has united fashion curators and creators from around the world. The Farfetch Community is a step further in this endeavor. By welcoming individuals active in diverse fields and allowing them to share their inspirations and visions, we hope to enable everyone to make new discoveries through Farfetch.'
In recent years, the company has also focused on technology businesses, leveraging its e-commerce expertise and digital technologies.

In 2015, it launched 'Store of the Future,' a digital technology and service that merges physical stores with digital experiences. This initiative is centered around the vision of 'Augmented Retail,' a future retail model, aiming to provide more personalized shopping experiences through technology and data.

In 2018, a partnership was formed with Chanel for the development of this futuristic store concept.
Additionally, it offers 'Farfetch Platform Solutions,' a service that comprehensively supports the digital strategies of luxury brands using technologies gained from its e-commerce and API solutions. This service supports the digital strategies and e-commerce operations of entities like the renowned British department store Harrods.
Furthermore, as part of its social contribution efforts, it provides programs such as workshops for skill development to startups and entrepreneurs worldwide with innovative business ideas and technologies.
In 2019, Farfetch Group expanded its business further by incorporating the New Guards Group, an Italian company managing numerous cutting-edge brands like Off-White c/o Virgil Abloh™ and Palm Angels. Its momentum shows no signs of slowing, poised to further solidify its presence in the luxury fashion industry.
Special Promotion for OPENERS Readers
By entering the promo code 'OPENERSxFF' at checkout on Farfetch, you will receive free shipping, which normally costs between ¥1,500 and ¥4,100.
*Coupon can be used once per person. Cannot be combined with other promotional codes.
*Valid until April 30, 2020 (Thursday) 23:59
*Applies to all items, regardless of whether they are regular priced or on sale.
Contact

Farfetch Official Website
https://www.farfetch.com

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