Among the many women's jewelry brands, LULU FROST is gaining significant attention.

The brand is characterized by its unique design sensibility, such as repurposing number and letter parts from the legendary New York hotel, The Plaza Hotel, into jewelry. The use of richly textured beads and brass, along with vintage-inspired components, creates a sophisticated ambiance amidst the sparkle.

Motifs range from feathers to flowers, and the ability to combine these elements is another key appeal.

Today, the brand is synonymous with its herringbone duffle coat. Crafted from the finest wool fabric, it is both soft and highly insulating. The meticulous attention to traditional techniques, such as using horn toggles and leather loops, imbues every detail with British authenticity. Despite a period of dormancy, the brand's reputation as a premier manufacturer, having produced OEM for renowned fashion houses, ensures its quality is guaranteed.

For this collaboration, JOURNAL STANDARD has created a special order version of the classic "BIRMINGHAM" model, featuring a detachable hood. This design pays homage to the brand's name, which means "to turn around completely" in Latin, and its history of creating revolutionary reversible items, offering greater styling versatility.