Special Items Also Appear to Commemorate the Tokyo Midtown Store Opening

The new concept, “Urban Travelers,” precisely defines the customer profile embodying the “now.” It describes individuals who, while in Tokyo, enjoy wine and meals with business partners and friends visiting from various countries, instantly access global information using gadgets, and connect with people worldwide via social media. Their lives are a constant “travel” filled with diverse encounters, not just with people but also with things and experiences. The flagship shop, embracing the “Urban Travelers” concept, offers items and a space that fit such lifestyles.

Tokyo Midtown, where the store is located, houses the Ritz-Carlton Tokyo, frequented by executives from around the globe, and premium residences for medium- to long-term stays, truly a place where many “travelers” walk the halls. The new lineup, developed under the concept, features items that meet the essential requirements for travelers' fashion—lightness and functionality—while also incorporating the quality and fashion-forwardness that STRASBURGO has consistently advocated.

This proposal is reflected, for example, in the items available to celebrate the opening. For men, there's a Lardini jacket made of durable and functional Alcantara material, and Edward Green calf suede loafers perfect for adult off-duty style. For women, a white shirt with genuine pearl buttons, a STRASBURGO interpretation of a versatile shirt for any occasion, and a silk dress that resists wrinkles. These are items for the “Urban Travelers” who navigate the world, both real and virtual, with ease.

Beyond the merchandise, the store design itself, a fusion of the STRASBURGO worldview and the sensibilities of top creators, is something to be savored at the flagship store. The interior was designed by John Heah, an architect known for projects like the Four Seasons Hotels and Aman Resorts. Lighting was handled by George Sexton, whose portfolio includes museums worldwide, including MoMA. The interior, modern and sophisticated yet exuding a relaxed charm, is filled with an atmosphere that allows for unhurried shopping enjoyment.

Also noteworthy is the new logo design, created by Tyler Brûlé, a creative director active across multiple genres. The logo embodies tradition and modernity, representing timeless appeal and an international sensibility. It encapsulates STRASBURGO's new concept: adding the functionality and lightness sought by “Urban Travelers” to the high quality and design excellence previously offered.