STRASBURGO | 2012 Spring/Summer Men's Buyer Feature: Strasburgo Minami Aoyama

STRASBURGO | STRASBURGO

Masaaki Nakamura, Store Manager and Press, Strasburgo Minami Aoyama

This Season's Theme: "THINK CLASSIC"

In February, Strasburgo opened its "Marunouchi Store Men's Store," offering a wardrobe for adults seeking high-quality casual wear. Italian garments crafted with meticulous care in workshops, such as those from Kiton, Cruciani, Lardini, and SIVIGLIA, create an exquisite look. "This season's theme is THINK CLASSIC. Items that are washed or overdyed, possessing both the warmth and tranquility befitting the term 'new vintage,' are particularly fresh," says Masaaki Nakamura, Store Manager of Strasburgo Minami Aoyama. Here, we introduce his recommendations.

Text by KAJII Makoto (OPENERS)Photographs by HARA Emiko

Edward Green Bespoke Event Too!

"What we're focusing on this season is the modern line offered by the Kiton group, including Sartorio. Compared to traditional classic construction, Sartorio strongly appeals with its fresh approach, featuring a wider range of colors and shorter jacket lengths," notes Mr. Nakamura. This spring and summer, Strasburgo offers a lineup of urban, modern items that add a twist to traditional styles.

Additionally, from April 25th (Wednesday), the Minami Aoyama, Osaka, Nagoya, Futakotamagawa, Daimaru Kobe, Fukuoka, and Marunouchi Store Shoe stores will host the "EDWARD GREEN Quick Delivery Order Event," with orders arriving sooner than usual. In-store appointments can be made online.

MUST BUY! 01
New Label from Cruciani

"Cruciani is synonymous with modern and sophisticated Italian knitwear. They constantly pursue the highest quality and innovative material development. Their modern balance, rooted in classic sensibilities, has garnered immense popularity. This multi-border cardigan is made from a new silk-linen blend, offering a crisp texture and subtle sheen. It comes in beige and navy, colors that pair easily with this season's safari-inspired trend. It can be worn elegantly as an inner layer for a jacket or as a standalone piece with a shirt. Its look, which deviates slightly from the typical Cruciani aesthetic, is also refreshingly new."
Cardigan ¥73,500 (Cruciani / Strasburgo)

MUST BUY! 02
Rediscover the Charm of the One-Piece Collar

"FLY shirts are named after their collar styles; this one, with its beautiful roll, is called 'Miami.' While FLY is renowned for its elegant and refined dress shirts, they also excel at casual styles. I usually select elegant, softer shirts, but this season I'm focusing on models made with energetic, powerful fabrics. This navy solid is a rare selection for Strasburgo. When paired with a Kiton peak-lapel jacket, the beauty of this one-piece collar truly stands out."
Shirts ¥56,700 each (FLY / Strasburgo)

MUST BUY! 03
A Refreshing Alternative to Wool

"This season, Strasburgo is showcasing jackets that masterfully utilize linen. This is a luxurious fabric blend of 65% linen, 30% silk, and 5% cashmere. Furthermore, it's a masterpiece from Sartorio, available in an astonishing 51 color variations. Strasburgo has selected four colors: this khaki tone, along with blue, brown, and beige. Beyond the appeal of the material and colors, its shorter length and unlined, unstructured construction lend it a casual feel. For the coming seasons, hang it on a hanger after wearing and allow it to rest properly to maintain its comfortable condition. The more accessible price point is also noteworthy."
Jacket ¥161,700 (Sartorio / Strasburgo)

MUST BUY! 04
Introducing "RVR LARDINI," Debuting This Spring

"This is from RVR LARDINI, a new label from Lardini, known for its boutonnière icon. RVR stands for reversible, and all three items we've sourced – coats, jackets, and safari jackets – are indeed reversible. This label began with the concept of wearing both sides as distinct pieces, not just choosing one. The materials, such as the combination of polyester and cotton, offer different expressions. You can enjoy both a basic solid coat and a casual check coat. It features Lardini's signature slim, elegant silhouette and comes with a storage pouch, making it ideal for business trips. It's available in three colors."
Coat ¥75,600 (LARDINI / Strasburgo)

MUST BUY! 05
Gabriele Pasini's Innovative Approach

"Gabriele Pasini, who was behind brands like Majorca's and Revival during the 'Classico Italia' boom, runs a shop in Modena, Italy, selling clothes he himself wants to wear. He has launched various 'Revival Projects.' By collaborating with factories specializing in knitwear, suits & jackets, pants, and shoes, he proposes them as a cohesive total brand – a truly innovative endeavor. This knit jacket from 'Algerdade Revival' is hand-knitted in Macedonia and garment-dyed in Italy, made from sweatshirt material. He also offers pants under 'Uzes Revival' and shoes under 'Alberto Palliari Revival.'"
Knit Jacket ¥66,150 (Algerdade Revival / Strasburgo)

MUST BUY! 06
Unbeatable Price, Astonishing Quality Pocket Squares

"Mungai pocket squares have many fans, and this season, a line priced at half the previous cost, ¥3,150, has been introduced. They come in linen and cotton with various patterns, including checks, and retain Mungai's signature hand-rolled edges. This creates a delicate softness that cannot be achieved by machine sewing. Mungai has been producing towels and bed linens for the upper class for about 100 years, and the quality of their linen is exceptional. My own pocket square is also Mungai; custom embroidery is possible with bespoke orders. With the growing demand for cool biz attire, the need for pocket squares and scarves has increased. I encourage you to try our new arrivals this year."
Pocket Squares ¥3,150 each (Mungai / Strasburgo)

Strasburgo Minami Aoyama
3-18-1 Minami Aoyama, Minato-ku, Tokyo
Tel. 03-3470-6367 (Men's)
Hours | 12:00 PM - 8:00 PM (Weekdays), 11:00 AM - 8:00 PM (Weekends & Holidays)

Strasburgo Marunouchi Store Men's Store
Fuji Building 1F, 3-2-3 Marunouchi, Chiyoda-ku, Tokyo
Tel. 03-5224-3880
Hours | 11:00 AM - 8:00 PM

Strasburgo
http://www.strasburgo.co.jp/