FASHION /
FEATURES
February 25, 2015
ISETAN MEN'S | 2012 Spring/Summer Men's Buyer Feature: Isetan Shinjuku Store Men's Building 7F
ISETAN MEN’S | Isetan Shinjuku Men's Building
Kazuhiro Watanabe, Buyer for "Authentic Casual & Sports, 7th Floor, Isetan Shinjuku Men's Building"
The theme of the Masterpiece Exhibition is "Resort for Adults"
Buyer Feature: Autumn/Winter Last YearLast year, buyer Kazuhiro Watanabe passionately declared, "The 7th floor of Isetan Shinjuku Men's Building is a world expo of global masterpieces and treasures." This spring and summer, the theme is decidedly resort casual for adults. What's the next 'resort casual' to pique your interest as the weather warms up?
Text by Makoto KAJII (OPENERS)Photographs by Emiko HARA
Brighten Your Mood and Spirit—Wear Bright Colors with Joy
This year, Isetan Shinjuku Men's Building's 7th floor has seen strong sales of items like aloha shirts since February, the start of the spring/summer season. "Following last year's earthquake, aloha shirts and polo shirts, which also gained attention as cool-biz items, along with shorts, have seen increased volume. While focusing on comfortable sizing, we've curated highly original items such as Isetan's custom-ordered polo shirts and Liberty print custom shirts. Please enjoy the meticulous attention to detail befitting a floor that showcases global masterpieces and treasures, along with the colorful variations unique to the season," says Watanabe.
MUST BUY! 01
Debut on French Week starting April 18 (Wednesday)!
"These men's polo shirts from Petit Bateau are exclusively available at Mitsukoshi Isetan worldwide. Petit Bateau is a brand with 119 years of history, boasting its own factory in Troyes, France, but its men's line had been dormant for about 20 years. Now, it's revived as a high-quality piqué polo shirt, perfect for cool biz, serving as a core item for a 'European resort' look. The two stripes on the collar are a mark of the upper class and privilege. They are available in eight vibrant colors, from sky blue and light gray to softer and classic shades. These polo shirts are essential for the upcoming season, so enjoy a resort-style look."
Polo shirts, ¥7,875 each (Petit Bateau / Isetan Shinjuku)
MUST BUY! 02
Custom Shirts: Choose 4 Patterns from 25 Options
"Liberty prints are a perennial favorite on the 7th floor. This season, for the first time, we're offering custom Liberty print shirts, allowing you to choose any 4 patterns from our collection of 25. BLACKER BY STEVE ALAN is a brand launched by select shop owner and buyer Steven Alan for the Japanese market. While the pattern significantly impacts comfort, their quality is highly regarded. These shirts, featuring Liberty prints in a crazy pattern, offer a twist on American classic style. You can order them in sizes M, L, and LL."
Shirts, ¥24,150 (BLACKER BY STEVE ALAN / Isetan Shinjuku)
MUST BUY! 03
Last Year's Hit Items Are Even Better This Year!
"Shorts were a hit last year; we sold over 1,500 pairs in the season, and ran out of stock. This year, we're expanding and strengthening the collection. TAILOR VINTAGE is a brand specializing in American shorts, popular for its reversible designs, combining plain and patterned fabrics, or two different patterns. They even pay attention to the coconut buttons, and offer 12 pattern variations. From spring through Golden Week, early summer, and mid-summer, both aloha shirts and shorts will be versatile. Express your unique adult resort style."
Reversible shorts, ¥11,500–¥13,650 (TAILOR VINTAGE / Isetan Shinjuku)
Isetan Shinjuku Store
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General Inquiries)
http://www.isetan.co.jp/