FASHION /
FEATURES
March 2, 2015
SUPER A MARKET | A New Shop Proposed by TOMORROWLAND, Opening February 26!
SUPER A MARKET
A New Concept in Retail, Curated by Tomorrowland
SUPER A MARKET Opens February 26!
Tomorrowland presents SUPER A MARKET, a new retail concept opening with fanfare in Aoyama on Saturday, February 26th. This destination promises to reveal the joy of incorporating mode and luxury into one's personal style.
Text by OPENERS
Returning to the Roots of Fashion: Enjoying Clothes
How to wear clothes, and how one is perceived by others—these are matters of keen interest to any fashion enthusiast. While the resulting appearance and personal comfort are paramount, perhaps we can also find more enjoyment in the very act of selecting clothes.—This idea is the genesis of SUPER A MARKET, Tomorrowland's innovative new shop, which we introduce here.
The interior is structured like a series of shop-in-shops, each dedicated to a distinct aesthetic. It feels as though several specialized boutiques, each perhaps only two or three tsubo in size, have been artfully arranged within a single space, offering a rich and fulfilling experience.
The curated selection features only exceptional brands with a clear vision, offering items that are both high-quality and luxurious. The range spans elegantly from casual to sophisticated. The lineup is particularly appealing for its ability to seamlessly integrate into the wardrobes and daily lives of those who truly appreciate fine things.
Furthermore, the unique experiences offered here are not to be missed.
For instance, when choosing an item of clothing, one might find themselves at the in-store bar, perhaps enjoying champagne and light fare even in the early hours. In the gallery space, rare items created in collaboration with designers and artists are available to explore, sparking creative inspiration. The selection also extends to beauty and wellness items, presented in a manner reminiscent of a pharmacy.
The act of choosing clothes, not just wearing them, speaks to one's lifestyle. SUPER A MARKET opens its doors this weekend. We invite you to visit this friendly shop, where you can discover your own style, even within the realm of high fashion.




