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Feature: Onitsuka Tiger's 1949-2009 "60th Autumn/Winter Collection"

Fashion

July 28, 2015

Feature: Onitsuka Tiger's 1949-2009 "60th Autumn/Winter Collection"

Onitsuka Tiger's Originality Celebrates 60 Years

“Onitsuka Tiger” was founded in 1949 by the late Kihachiro Onitsuka.
Since the brand's revival, marked by the creation of the iconic "Mexico 66," Onitsuka Tiger has consistently garnered attention not only for its original designs but also for its unique product lines and campaigns, proudly embodying "MADE OF JAPAN."
We will introduce the latest Autumn/Winter 2009 collection, touching upon the Onitsuka Tiger archives displayed at the "ASICS Sports Museum," which opened on July 2nd on Kobe Port Island.

Text by OPENERSPhoto by Jamandfix

The "Zodiac Design" signifies important festivals, patterns, and birthdays. In Japan's ancient twelve-part zodiac system, a cycle of sixty years is formed by the combination of the ten celestial stems and twelve terrestrial branches. The twelve zodiac animals and five earthly elements (wood, fire, earth, metal, water) denote specific historical years.

For the commemorative 60th anniversary Autumn/Winter collection, new motifs include "Bishamon Kikkō," a geometric pattern derived from the popular "Kikkō Mon
The "HIMALAYAN DELUXE" footwear and "HUETTE" create fresh, new coordinations.

This season, Onitsuka Tiger presents an apparel collection that fuses "Japanese tradition" and "sport" through new motifs, alongside shoes that offer a modern take on past archives.
Introducing the flagship store, a hub for the Onitsuka Tiger lineup, popular among young people both in Japan and abroad as a global brand originating from Japan.

On display first in the "Corporate History" section of the 2nd-floor History Field at the newly opened "ASICS Sports Museum" is the first Onitsuka Tiger model, a basketball shoe released in 1950, the year after Onitsuka Co., Ltd. was founded. Sixty years later, history and these historic shoes offer us many insights.

The "ASICS Sports Museum," a corporate museum where visitors can experience the outstanding performances of top athletes and interact with shoes and gear from various sports, was completed and opened on July 2nd on Kobe Port Island.