London Fashion in the Early 1980s

Photo by Jamandfix

#40 London & Vamp

CROLLA

These cost around 40,000 to 50,000 yen in London around 1982-83. CROLLA was a rare brand that incorporated the kitsch, eccentric, and authentic fashion of British colonies.

It was an interesting presence with a unique taste, even for London. The vibe of City fashion back then is perhaps closest to what Paul Smith offers today.
Britain is a country Japan has looked to in all aspects during its modernization, so I feel a strong connection to its approach of incorporating newness while valuing tradition in craftsmanship.

#41 Buying in London

GRENSON

My buying trips to London during my time at Beams often focused on authentic items. For shoes, it ranged from Grenson, appearing in the history of British footwear, to Edward Green. For shirts, I sourced from the so-called town shirt shops on the street where John Lobb's flagship store is located.

For suits, I was looking for kitschy designs. However, suits outside of Savile Row were generally very stiff and difficult to wear.
At the time, International Gallery Beams would order standard sizes—36, 38, and 40—and sell them as ready-to-wear. Since the sleeve vents were open, we had to adjust the shoulders. Our customers included musicians and editors.