DIESEL | Introducing "Couture Denim," the Pinnacle of DIESEL Denim

Introducing Men's & Women's Denim with the Ultimate Dirty & Destroyed Finish!

DIESEL Denim's Pinnacle: "COUTURE DENIM" Debuts

For the Fall/Winter 2014 season, DIESEL denim delves into the brand's roots, pursuing the vintage treatments that are DIESEL's forte!──While meticulously pursuing vintage aesthetics, we present the premium "COUTURE DENIM," which blends ruggedness with elegance. The men's model "THAVAR" comes in slim fit and skinny silhouettes, while the women's model "RIZZO" features a straight fit and regular silhouette.

Text by KAJII Makoto (OPENERS)

Limited Production for Both Men and Women – Certain to Sell Out!

This season's DIESEL denim collection, under the concept "DNA: RE-EVOLUTION," focuses on abrasion techniques and machine repairs. Returning to the origins of DIESEL denim's DNA – vintage treatments – the authentic finishes truly shine.

Particularly noteworthy is the "Couture Denim," featuring the ultimate dirty and destroyed finish. Through techniques like stone washing, abrasion, and patch & repair, artisans pour their pride in handcraftsmanship into creating realistic fading and waistline rips, as if worn for decades.

The men's "THAVAR" model, in a slim fit and skinny silhouette, pairs exceptionally well with this season's apparel collection. The women's "RIZZO" model, with its straight fit and regular silhouette, offers the charm of styling versatility, adaptable to both a masculine and feminine look.

Don't Miss the "Denim Campaign" Currently Underway!

The "DIESEL FALL/WINTER 2014 DENIM CAMPAIGN," showcasing the latest creations from DIESEL's spirit-infused denim collection, is being held at DIESEL stores nationwide until Friday, September 5th.

Alongside the Couture Denim with its ultimate destroyed finish, and revolutionary denim with meticulously researched textures and silhouettes, the popular women's model "SKINZEE" welcomes a new satin weave material that's utterly captivating once worn.

During the campaign, men who try on denim will receive a DIESEL original keychain, and women will receive a nail color (one gift per person, while supplies last at all stores). Try on your favorites to experience their comfort!

Diesel Japan