Fashion
August 6, 2015
UNITED ARROWS: The first store under a new brand opens at Tomei Ebina Service Area
UNITED ARROWS
THE HIGHWAY STORE UNITED ARROWS EXPASA EBINA
NOW OPEN AT TOMEI EBINA SERVICE AREA!
Making car journeys fashionable, stylish, and luxurious.—The first store under UNITED ARROWS' new brand, "THE HIGHWAY STORE UNITED ARROWS EXPASA EBINA," has opened on December 15th (Thursday) on the second floor of "EXPASA Ebina," a commercial facility at the Tomei Expressway Ebina Service Area (inbound).
Text by KAJII Makoto (OPENERS)
Don't Miss the Limited-Time Opening Gifts and Campaigns!
UNITED ARROWS, which opened stores at Narita and Haneda airports last July, Kansai Airport this February, and launched the new store brand "THE STATION STORE UNITED ARROWS" inside Omotesando Station in November, now sets its sights on highway service areas for its next channel. The first store in this new venture opened at EXPASA Ebina on December 15th (Thursday).
The new store brand, "THE HIGHWAY STORE UNITED ARROWS," aims to capture the essence of memorable journeys shared with oneself, family, and partners—— with a curated selection of items centered around the keywords "fashion, convenience, and gifts."
The interior, designed with a bright aesthetic in mind, features a base of golden yellow and black. It offers a mix of items selected from UNITED ARROWS' various store brands, alongside original products exclusive to this highway store.
The collection includes fashion items such as apparel, shoes, and bags, as well as convenient essentials like towels, socks, and umbrellas. It also features gift items perfect for small presents to family, friends, or partners, such as candles and keychains. Original products like tote bags and tableware adorned with the store's logo, along with children's items, are also available in abundance.
As an opening commemorative gift, original logo-emblazoned "canned wet wipes" will be presented on December 17th (Sat), 18th (Sun), 24th (Sat), and 25th (Sun) at a special space within the Ebina Service Area (inbound). This offer is available while supplies last. Furthermore, customers who make a purchase at the Ebina store on these same dates can participate in a touch-panel game, with the chance to win original logo QUO cards and other prizes if they match three identical images.


