"LACOSTE" was founded in 1933 by René Lacoste, a professional tennis player who boasted a brilliant career, including three French Open titles and two wins each at the US and British Opens. He was not only a rare and great player but also an inventor who contributed to the development of groundbreaking training machines and rackets.

René, a fashion icon who captivated the public with his elegant demeanor, had an extraordinary commitment to "style," which is perfectly encapsulated in his own words: "Without style, play and victory are meaningless."

The greatest product that René and LACOSTE brought to the world is the "L.12.12," a masterpiece polo shirt that has been loved across generations as an essential item for a chic, sporty "French chic" style. Inspired by the stylish polo players, this easy-to-move-in, functional short-sleeved shirt is made from supple, lightweight, and breathable cotton pique. The chest features a logo depicting "the Crocodile," René's nickname, and it instantly achieved explosive popularity.

The era now calls for sport. Not only literal "exercise," but also the active and positive mood of stylish sportswear is becoming an indispensable element in fashion.

Among these, the "sporty elegance" styling, with its exquisite French chic, presented by stylist Naoki Ikeda this time, is particularly noteworthy. By incorporating the high-quality style and items that LACOSTE has built up over its long history, even the most cutting-edge sport mix coordination can easily be realized as an everyday outfit that adults can enjoy.