The MoMA Collection Clock 'AB1' Reimagined with a Pop Sensibility

BRAUN

Colorful blue and red models, a rarity for Braun. New additions and colors arrive for the clock series.

New Braun clocks and colors have arrived. Choose your preferred size and color, from accent pieces for your room to basic essentials.

Text by YANAKA Tomomi

The iconic wall clock 'BC06' series is scaled up for the new 'BC17'!

Braun began in 1921 as a manufacturer of radio components in the suburbs of Frankfurt, Germany. Since the 1950s, when modern design first emerged, the company has consistently adhered to "functionality precedes all design," producing many innovative designs.

Among them, the master Dieter Rams, who led the Braun design team for approximately 40 years and introduced over 500 masterpieces, practiced "design determined by function," following the Bauhaus design lineage. Many of his products, including clocks and watches, are housed in the MoMA (The Museum of Modern Art) collection.

The new releases include four models in a total of 12 colors. The 'BC02,' a reproduction based on the 'AB1' (1987) selected for MoMA's permanent collection, now features new colors. These playful, colorful designs are a departure from Braun's typically monochrome clocks.

The 'BC02X' adds practical light and snooze functions to the 'BC02.' The buttons, thoughtfully integrated without compromising the existing design, offer a fresh impression.

Furthermore, the 'BC03' is an enlarged version of the 'BC02' with added light and snooze functions. Increasing the size from 57x57x27mm to 78x78x32mm enhances visibility and usability indoors.

For wall clocks, we are releasing the 'BC17,' which appears to be a scaled-up version of the iconic 'BC06' series. With a diameter of 30cm, a popular size for wall clocks, and a practical design featuring a yellow accent on the second hand, this wall clock offers improved visibility and utility.