THE CONRAN SHOP | Pre-launch of Bicycle Brand 'MARTONE CYCLING'
DESIGN / PRODUCT
April 6, 2015

THE CONRAN SHOP | Pre-launch of Bicycle Brand 'MARTONE CYCLING'


THE CONRAN SHOP


Navigate urban life with style and intelligence.


MARTONE CYCLING Arrives in Japan


MARTONE CYCLING, a bicycle brand founded on the concepts of "fashion" and "design" by Lorenzo Martone, a New York-based specialist in fashion PR and branding, will be simultaneously pre-released at THE CONRAN SHOP and Isetan Shinjuku from Wednesday, October 23rd.

Text by KAJII Makoto (OPENERS)




Martone's own bicycle is, of course, a MARTONE CYCLING GRAND (in gold).

Lorenzo Martone, originally from Brazil, is currently active in New York as a specialist in fashion PR and branding. After earning an MBA from the Paris Graduate School of Management, he moved his base to New York and entered the fashion industry.

Since its debut, the bicycle brand MARTONE CYCLING has quickly gained popularity among the style-conscious, becoming affectionately known by the nickname "MCC," an abbreviation of the brand's initials.

All models feature the brand's signature red chain. Additionally, the specially designed handlebars and the refined form of the basket offer practicality, capable of easily carrying items such as laptops, A4 documents, and large bags.

Furthermore, they are equipped with stainless steel hubs and puncture-resistant tires. The "MCC Duomatic" automatic gear system allows for a two-stage gear change that adjusts automatically based on the incline of the road and the rider's speed.

Embrace stylish urban living with these chic bicycles designed for city dwellers.

Product Name | MARTONE CYCLING
Model Name | WOMEN’S GRAMERCY (RED)
Price | ¥153,300
Materials | Alloy, Aluminum
Frame / Wheel Size | 50cm / 19.69 inches
Weight | 12kg
Participating Stores | THE CONRAN SHOP Shinjuku Main Store, Marunouchi Store, Nagoya Store, Osaka Store, Isetan Shinjuku
Release Date | October 23, 2013 (Wednesday)

THE CONRAN SHOP
http://www.conran.co.jp/