The Fusion of Cutting-Edge Technology and Iconic adidas Designs Through the Ages

"To be a pioneer brand, that is adidas' mission. In all our archives, the highest technology of its era is always depicted, and it still empowers us today. Archives are not just for looking at; they are tools, subjects to reference," says Nick Galvin, Vice President of Global Design at "adidas Originals" (hereinafter "Originals").



The new lifestyle sneaker line, "NMD," is, as Galvin stated, a pair that pays homage to the products that have revolutionized the brand's history, characterized by an impressive combination of iconic color blocks.



By deconstructing iconic elements from adidas' most celebrated products such as "Microcomputer," "Rising Star," and "Boston Super," and merging them through unparalleled engineering, the design inherits the adidas style that symbolized the cutting edge of each era, while adding a contemporary interpretation to archival elements.



Furthermore, beneath the DNA of these "Originals" icons, the latest micro-engineered BOOST™ foam and Primeknit material are added, integrating adidas' tradition with cutting-edge technology. Thus, guided by adidas' pioneering spirit and its archives, a completely new silhouette that defines contemporary style has been born.

Moreover, with adidas' proud BOOST™ technology, the midsole offers excellent durability, balancing cushioning and responsiveness. By adopting adidas' most advanced material, Primeknit, for the upper, it has been crafted into a lifestyle sneaker boasting the highest flexibility, stability, and strength in the brand's history.



The "NMD_R1" will be released worldwide on Saturday, December 12th. The 1980s-inspired colorways are sure to become iconic pieces that can be easily incorporated into this season's styling.