Original Wear Crafted with a Commitment to "MADE IN JAPAN" | B:MING LIFE STORE

B:MING LIFE STORE

Everyday essentials for your closet

Introducing an original wear series committed to "MADE IN JAPAN"

This season sees the launch of "B:MING BEST BASIC," a collection of high-quality, timeless basic items from BEAMS' brand "B:MING LIFE STORE," which offers fashion and lifestyle proposals for all generations. Additionally, from September 1st (Tuesday), "ACT LOCAL GROCERY," an event featuring local foodstuffs from producers you can connect with, will be held.

Text by KAJII Makoto (OPENERS)

Introducing today's basics, crafted with integrity

The "B:MING BEST BASIC" series focuses on Japanese techniques that are highly regarded worldwide and continue to evolve, embodying traditional sensibilities. While preserving the textures created through time-honored methods and artisanal craftsmanship, the collection offers a diverse range of items designed for comfort and silhouette.

The lineup includes denim jackets, jeans, denim skirts, hooded sweatshirts, chino pants, button-down shirts, and striped T-shirts, as well as crewneck, V-neck, and cardigan knits.

For example, the blazers are made from 100% premium merino wool, with a lightweight cotton-wool interlining in the front half of the body to prevent deformation and create a refined, luxurious appearance. The textured surface adds a touch of luxury, and the design is crafted for year-round wear, embodying the authentic spirit of "MADE IN JAPAN."

The "B:MING BEST BASIC" collection also features knit ties, shoes, backpacks, tote bags, pouches, clutches, belts, and clothing brushes – daily essentials designed to be cherished across generations and genders. Look for items with the distinctive round "B:MING BEST BASIC" tag in stores.

An event featuring curated foodstuffs

From September 1st (Tuesday) to 30th (Wednesday), the pop-up shop "ACT LOCAL GROCERY" will be held at B:MING LIFE STORE by BEAMS stores in MARK IS Minatomirai, Urban Dock LaLaport Toyosu, Cocoon City, and select other B:MING LIFE STORE locations. The event focuses on the movement towards small-community production and consumption, often described by terms like "third wave" and "hip."

This selection features a wide array of local foodstuffs from Brooklyn, Portland, and Seattle, emphasizing health, safety, local sourcing, and organic principles, with producers whose stories are readily available.

Ten brands will be showcased, including handmade flake salt produced using traditional kettle methods with all processes, from weighing to packaging, done by hand, and granola made with unique, additive-free recipes in small Brooklyn kitchens, among other products with fascinating production backgrounds.

Participating Brands
"KOMBUCHA WONDER DRINK," "NOBLE HANDCRAFTED," "EARLY BIRD," "JACOBSEN SALT," "STEVEN SMITH TEAMAKER," "FULLER FOODS," "JAIPUR AVENUE," "QUINN POPCORN," "SQUIRREL BRAND," "RIP VAN WAFELS"