TOO LATE | Italian Watch Brand Debuts in Japan with New Releases and Colors

TOO LATE | Italian Watch Brand Makes Japanese Debut & Unveils New Models and Colors

Introducing the TOO LATE "POP UP STORE"

Italian Brand "TOO LATE" Arrives in Japan for the First Time!

TOO LATE, a brand that became a global sensation within a year of its launch, sold 10,000 units of its first rubber watch in just ten days. From December 16th (Fri) to 30th (Fri), a "POP UP STORE" featuring the full TOO LATE collection will be open at Lumine Est Shinjuku.

Text by OPENERS

Limited-Time Shop to Feature Exclusive Items, New Watches, and 3D Bags

Today, in addition to its popular watches, TOO LATE continues to expand its range with playful rubber items such as belts, wallets, and USB drives. Furthermore, influenced by Japanese culture, they are broadening their product line to include items like "FUROSHIKI," which can be used as bags.

From the "MASH UP" collection, which garnered significant attention in the Spring/Summer 2011 season, comes the slimmer "MASH UP SLIM" model. With a more slender profile than the original MASH UP, it features an updated, more vibrant dial. Accents of gold and silver add a touch of flair, making it an ideal Christmas gift. The signature TOO LATE case, crafted from silicone rubber, is also a key feature.

"MASH UP SLIM"
Price | ¥4,725
Colors | BLACK, STRASS WHITE, MILK MINT, ICE GRAY, SAFARI GREEN, PASTEL LILLACH, PASTEL PINK, VIOLET, BLUE JEANS, COFFEE, BOLDEAUX, GRAY
Sizes | S (Inner circumference approx. 13cm), M (Inner circumference approx. 16cm), Dial (approx. 2.5 cm)
Water Resistance | 3 ATM
Material | Silicone Rubber
Includes | Original Silicone Package

Introducing new colors for "NEO," a bracelet-style watch made from "polycarbonate," a material not previously used by TOO LATE. The time is not displayed normally; pressing the side button illuminates the LED to show the time. This innovative watch doubles as a bracelet, making it a versatile accessory to complement any outfit.

The "3D BAG" uses warm felt material, perfect for the autumn and winter seasons. Its uniquely three-dimensional and innovative design allows it to be compactly stored when not in use, adding to its practicality.