STUSSY Launches New Label "STUSSY Livin' GENERAL STORE"

STUSSY

A New Label from the Original Streetwear Brand.

Introducing "STUSSY Livin' GENERAL STORE," Focused on Lifestyle.

As a pioneer in streetwear, "STUSSY" commands a global following. The worldwide apparel brand has launched "STUSSY Livin' GENERAL STORE," a new label aimed at those with discerning taste who navigated the cross-cultural landscape of the 1980s and 90s, and at the proactive generation forging their own lifestyles.

Text by OPENERS

A Lifestyle Label Where Nostalgia and Novelty Harmoniously Coexist.

The keyword for "STUSSY Livin' GENERAL STORE" is "GENERAL STORE." Like a small-town general store, it features a diverse range of products—not just loungewear and interior goods, but also food items, amenities, and tools, transcending genre boundaries.

Through its unique curation, "STUSSY Livin' GENERAL STORE" brings together timeless items crafted by manufacturers worldwide, proposing "new values."

"Folding Stool"

"Tembea Skate Duffle"

The collection showcases a unique perspective, featuring the "Folding Stool," a lightweight aluminum chair weighing approximately 500 grams—the weight of a single magazine—with a beautiful blue finish. Also notable is the "Tembea Skate Duffle," a collaboration with the popular brand "Tembea," uniquely designed to attach a skateboard deck to the main body. Additionally, the first collection includes a notebook set with "SCOUTBOOKS," custom-order trunks, and artfully designed trays.

"Scout Book Set w/Pencils"

"Rhino Trunk" (Made to order)

The brand plans to expand its presence through existing directly managed stores and pop-up shops in Tokyo. The new vision presented by the long-standing streetwear brand seems to strike a delicate balance between nostalgia and novelty. All items will be released simultaneously on Saturday, September 17th.