New Works Reflecting Fukasawa's Design Philosophy

This simple mirror, framed to evoke the windows of an airplane, is the latest addition to the "Déjà-vu" series, which brought the spirit of "super normal" advocated by Naoto Fukasawa to the world. While mirrors with aluminum frames are not uncommon, the rounded, plump parts give it a surprisingly fresh impression. The aluminum frame itself is mirrored, but it has been meticulously finished to achieve an exceptionally soft reflection. This product, which allows you to appreciate the subtle interplay of materials and textures between the mirror and aluminum, will undoubtedly blend into any space and gently reflect your daily life. Scheduled for release in June 2011.

Traditionally, the shape of a cuckoo clock is a simplified representation of a birdhouse. This "Cu-Clock" further simplifies the cuckoo clock into an icon. MAGIS's unique resin molding technology and pop color palette have resulted in a clock that resembles a beautiful work of art. While its nostalgic and familiar shape is approachable, the atmosphere it exudes is novel. Its ability to blend seamlessly into modern homes is a point that previous cuckoo clocks lacked. Scheduled for release in May 2011.

"Tempo" was inspired by the clocks children use in schools. Despite being a three-dimensional object, this clock is the very icon of a clock commonly used in two dimensions. Furthermore, the advanced resin molding technique called "co-injection," which allows the dial and base to be molded as a single unit, is a testament to MAGIS's technological prowess. Its minimalist form ticks away time with a steady rhythm, yet it possesses a mysterious presence, as if existing in a different dimension.


Magis Japan
http://www.magisjapan.com/