DESIGN /
PRODUCT
April 8, 2015
CIBONE AOYAMA | "Nouvelle Wasambon" from Marugamecho Shopping Street
CIBONE AOYAMA
Too Beautiful to Eat
Nouvelle Wasanbon from Marugamecho Shopping Street
The "Nouvelle Wasanbon" project, spearheaded by the Marugamecho Shopping Street in Kagawa Prefecture, centers on the theme of regional tradition and new creativity. It brings together emerging creators and contemporary master artisans to transform the traditional Sanuki Wasanbon sugar into "Nouvelle Wasanbon."
Text by OPENERS
Skulls, Houses... Unprecedented Designs Meet Wasanbon
"Nouvelle Wasanbon" is the masterful realization of designs by artists such as Nobumasa Takahashi and Kodue Hibino, brought to life by Mr. Yoshihiro Ichihara, the last remaining traditional confectionary mold craftsman in Shikoku. Wasanbon is known for its delicate sweetness that melts in the mouth, but with "Nouvelle Wasanbon," one can enjoy it first with the eyes and hands, before even tasting it. It is truly an exquisite item, perfect as a communication tool or a gift.
Top left: A new image of a skull, born from Japan's character culture, expressed in Wasanbon.
Nouvelle Wasanbon Skull
Design | Nobumasa Takahashi
Material | Wasanbon
Size | W100×D120×H38mm (box size)
Price | ¥1800 (18 pieces)
Nobumasa Takahashi
An artist broadcasting to the world from his studio "Baachan House" in Itabashi, Tokyo. He favors figurative painting, and his unique line-drawing style is perceived as "Western" in Japan and "Japanese" overseas. Recently, he was involved in creating a mural for the 40th anniversary of the Hakone Open-Air Museum, among other projects.
http://members.jcom.home.ne.jp/bamboolove/
Top right: Wasanbon in the shape of houses, each with a different, charming expression, like a puzzle.
Nouvelle Wasanbon House
Design | Kodue Hibino
Material | Wasanbon
Size | W100×D100×H25mm (box size)
Price | ¥1500 (19 pieces)
Kodue Hibino
Active as an artist in a wide range of fields including advertising, theater, dance, film, and television. She has created numerous works, such as sets and costumes for NHK Educational TV's "Nihongo de Asobo" and artist music videos.
http://haction.co.jp/kodue/home.html
CIBONE AOYAMA
B1F, Aoyama Bell Commons, 2-14-6 Kita-Aoyama, Minato-ku, Tokyo
Tel. 03-3475-8017
http://cibone.com/

