Norwegian Food Also Available!

Norway, as a contributor to Scandinavian design, produced excellent designers and innovative furniture and products, supported by steady economic growth after World War II from the 1950s to the 1960s. However, due to a lack of marketing strategy and mass production systems, coupled with the discovery of North Sea oil which provided stable crude oil revenue, the Norwegian design business entered a period of decline from the 1970s onwards.



To reintroduce Norwegian design, which has become less prominent amidst the current popularity of Scandinavian design, Fuglen, a long-established café in Oslo, Norway's capital, and Blomqvist, Norway's leading art dealer and representative of Edvard Munch, have established “Norwegian Icons” and organized this exhibition.



The first “Norwegian Icons” event, held in Oslo in January of this year, generated significant buzz, with over 2,000 people attending the opening. Following the Tokyo exhibition, it is scheduled to tour New York in October.




At the Tokyo venue, approximately 100 items, from vintage pieces to reproductions of iconic furniture and tableware, will be on display and available for purchase. Additionally, visitors can admire a diverse range of works, including art by Edvard Munch and photographs of Norway's lush landscapes taken by photographer Rune Johansen.



Furthermore, to commemorate this exhibition, a 240-page catalog has been produced, featuring Mats Linder, the author of “Norwegian Design Furniture 1940-1975.” Additionally, at the Hillside Pantry, located on the same premises as the exhibition venue, a “Norway Fair” will be held, introducing and offering for purchase Norwegian food and popular dishes.



Though once overshadowed by changing times, “Norwegian Design” is now beginning to garner attention once more. Its rational and refined aesthetic is sure to make a profound impression on us today.