2015 Milan Salone Latest Report | FLOS

FLOS

Feature | Salone del Mobile.Milano 2015

Masterpieces of Originality

From "Soft Architecture," which embeds lighting into walls and ceilings, released in 2009, to the magnetic track lighting system THE RUNNING MAGNET" released in 2013, FLOS has consistently presented original works that transcend trends. This year, they continued their unique path, unveiling numerous pieces where FLOS's philosophy intersected with designers' passion.

Text by YUDA Takeshi (TOL STUDIO INC.)

Exquisite Products Displayed in a White Art Gallery

FLOS's exhibition booth, designed as an art gallery for appreciating three-dimensional forms, was conceived, designed, and directed by the popular Israeli designer Ron Gilad. Unlike previous years where a large logo adorned the walls, this year's conceptual booth presented works like contemporary art pieces, showcased in vitrines or frames.

Gallery Space Featuring Distinctive Works

Titled KELVIN EDGE", this featured the new iteration of Antonio Citterio's highly successful design. The light source is arranged along the edge of the square shade, ingeniously concealed to create a beautiful, uniform light emission reminiscent of an organic EL display.

Acclaimed designer,Michael Anastassiadesunveiled "COPY CAT", a piece juxtaposing two spheres of different materials. Inspired by the theme of a child always following and imitating its mother, the design is both simple and remarkably unique.

"Bon Jour": Customizable Light

Perhaps the most striking piece for visitors was the new "Bon Jour" by Philippe Starck. With a variety of bases, shades, and tops in different variations and colors, users can customize their own lighting fixture, even changing the emitted light. The exhibition booth featured a concept movie showcasing a woman changing outfits, which also drew considerable attention.

Beyond the works introduced here, FLOS's product designs also feature contributions from renowned designers such as Jasper Morrison, Piero Lissoni, and Patricia Urquiola. However, it is not merely the caliber of these designers that makes FLOS's creations exceptional. The true source of FLOS's continuous stream of masterpieces lies in the environment that empowers these designers to pursue the finest products with unwavering passion.

FLOS JAPAN
Tel. 03-3582-1468 (9:30-18:30, closed Saturdays and Sundays)
http://japan.flos.com/

Latest Catalog Information by Stephanie Baert & Carina Frey

FLOS

Feature | Salone del Mobile.Milano 2015

A Booklet Filled with FLOS's Charm

Installation Also Held at Milan Showroom

The product catalog, featuring FLOS's new releases prepared for Euroluce, is a popular, artistic booklet among visitors. This year's catalog, meticulously finished with fabric, spans 400 pages. For this edition, FLOS collaborated with sought-after art directors Stephanie Baert and Carina Frey, and photographer Frank Furchembühel. The resulting booklet not only showcases new products but also offers insights into their concepts and the brand's historical allure.

During Euroluce, FLOS also presented exhibitions at its Milan showroom and professional space. The professional space featured an installation by Jasper Morrison titled "A Book of Things." Morrison, present at the venue, expressed his gratitude to FLOS CEO Piero Gandini, stating, "I am delighted to have this opportunity and grateful to the representative."