2010 Milan Salone Latest Report | Masato Kawai's Milan Salone Stroll (2)
DESIGN / FEATURES
April 17, 2015

2010 Milan Salone Latest Report | Masato Kawai's Milan Salone Stroll (2)


Feature: Milan Salone International Furniture Fair 2010


Masato Kawai's Milan Salone Stroll (2)


The Latest Sofa Trends of 2010


An exclusive report from Milan Salone by interior journalist and stylist Masato Kawai. In this second installment, titled 'The Latest Sofa Trends of 2010,' I've selected, with my own unique perspective, the sofas unveiled at Salone. From established brands to new names, I present everything I genuinely liked and found noteworthy.



Photos and text by Masato Kawai



A Gathering of Distinctive Sofas


The living room serves as a space for family relaxation. It's only natural to want the best sofa that fits your lifestyle. As many people look to refresh their interiors with the arrival of spring, consider this your guide to the latest sofa offerings.

Regarding sofa trends, fabric-upholstered pieces seemed to be the mainstream. Many featured modular designs or asymmetrical forms. Leather sofas were also presented with a more casual feel, often incorporating vibrant colors as accents.




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MAXALTOThe "LUTETIA VESTIS" sofa, accented with velvet piping.




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BaleriA sofa unveiled by "Maison Martin Margiela," manufactured by Italy's "Baleri."





Among the fabric sofas, the one from the Dutch brand "LINTELOO" stood out, much like in my previous report. The soft texture of the fabric, combined with the subtly placed check pattern, created a perfect balance of relaxed and refined aesthetics, making it seem effortlessly usable. Truly a testament to Navone's design. I miss seeing "GERVASONI" products in Japan; I hope they make a comeback.

Additionally, "MAXALTO," which opened a showroom in Tokyo on April 29th, presented new fabric-covered sofa models. While the shapes were classic, the detailing, such as the use of velvet for piping, was exceptional.

Another striking piece was the sofa designed by "Maison Martin Margiela," featuring an asymmetrical form with fabric upholstery. It resembled a fusion of different chairs, unified by a single-color white cover and a steel frame structure.


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CassinaGaetano Pesce's new sofa, "Notturno a New York."




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MeritaliaThe sofa "LA FIORITA" at Meritalia's showroom in the city, also designed by Pesce.




Interestingly, this sofa's shape reminded me of Gaetano Pesce's sofa presented by "Cassina." It's an updated version of his past "Sunset in New York" design, where the sun has turned into the moon, and the New York skyline emerges from the darkness. The pattern is woven rather than printed, offering a pleasingly textured feel.

Pesce also unveiled a sofa with "Meritalia," but its atmosphere was entirely different. It utilized a new material resembling a mop, presented with floral cushions for a distinctly feminine touch.

However, this design—while perhaps permissible for Pesce—makes one wonder if a lesser-known designer from an obscure manufacturer presented something similar, it would likely be completely overlooked. It exemplifies the Italian spirit where 'anything goes' for masters. Because it's from a reputable manufacturer, it functions as a product with credibility, and I imagine it would be very popular with women and children. I personally don't dislike it and would be eager to incorporate it into a project for a family that appreciates such pieces.



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BokjaA Bokja sofa exhibited at Rossana Orlandi in the city.




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CappelliniA new sofa, "CAMP," by Jasper Morrison, featuring integrated storage pockets on the sides.





Continuing with the feminine theme, another notable piece is the "Bokja" sofa sold at Rossana Orlandi. It features antique furniture upholstered with patchwork-like vintage fabrics, beautifully finished and an excellent product in its own right.

Finally, I'd like to introduce the sofa designed by Jasper Morrison for "Cappellini." Its structure consists of a metal frame and molded polyurethane, covered with an easily removable fabric shell.

A key feature is the storage pockets on the sides of both armrests, designed to hold books and magazines. Combined with the slight wrinkles from the fabric's weight and its gently rounded form, it left a very positive impression. Perhaps rigid materials and sharp, precise designs are not the current mood. While not groundbreaking, it was one of the sofas that left a strong impression at this year's Salone.
Next time is the final installment. We'll offer a comprehensive overview of Salone 2010, focusing on the works of promising designers poised to shape the future!

Masato Kawai's Milan Salone Stroll (3)To be continued

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Masato KAWAI
Born in Tokyo, an interior journalist and stylist.
Specializes in space styling and production for magazines, catalogs, advertisements, and exhibitions.
Also engages in writing for various media based on extensive experience.
Leveraging his rich experience,
he also develops his writing activities across various media.