DESIGN /
FEATURES
April 16, 2015
Feature: Salone Internazionale del Mobile, Milan 2010
The 49th Salone Internazionale del Mobile, held from April 14 to 19, 2010.
Masato Kawai, interior journalist and stylist,
Alessandro Anini, an Italian art director based in Tokyo,
and Alessandro Anini,
and Daily Press, which handles PR for Japanese companies
such as Karimoku, Canon, and Panasonic,
What is the future of interior design as felt by each of them at the Salone?
Salone Internazionale del Mobile 2010
Masato Kawai's Stroll Through Salone del Mobile (1)
In 2010, many brands stood out, featuring eco-conscious designs using natural or recycled materials, planters integrated with spaces for plants, and a wide range of color options for coordination proposals. Here we highlight remarkable pieces.
Salone Internazionale del Mobile 2010
Masato Kawai's Stroll Through Salone del Mobile (2)
In this second installment, titled "Latest Sofa Trends 2010," we present a curated selection of sofas unveiled at the Salone, based on our own discerning taste. We introduce everything from established brands to new ones that caught our eye.
Salone Internazionale del Mobile 2010
Alessandro Anini's View on Contemporary Italian Design (1)
The first part of the Salone report by art director Alessandro Anini. He provides an overview of the event from an Italian perspective, highlighting domestic brands such as "B&B," "Cassina," "DIESEL," and "Kartell." What are the new trends in Italian design?
Salone Internazionale del Mobile 2010 KARIMOKU
Communicating "Karimoku's Future" to the World
For the third consecutive year, Karimoku was selected as the representative Japanese furniture brand for the Living Industry Brand Development Project (sozo_comm) and exhibited at the sozo_comm booth within the main venue (Fiera). Additionally, they held a solo exhibition of "KARIMOKU NEW STANDARD" in an installation format at an art gallery in the heart of Milan.
Salone Internazionale del Mobile 2010 Canon
NEOREAL – A New Driving Force for the Next Era
Canon, in collaboration with two emerging creators, artist Kota Takahashi and architect Akihisa Hirata, presented an unprecedented immersive visual space that brought together their comprehensive digital imaging capabilities to evoke new sensibilities. The title of this work is "prism liquid."
Salone Internazionale del Mobile 2010 Panasonic Electric Works
Exhibition Concept: "(standard) 3-smart"
The exhibition, designed by architect Martino Berghinz, who is active in Italy, uses the "cave" where humans once lived in harmony with nature as a metaphor for our comfortable living spaces, expressing a modern cave filled with the latest technology. This symbolically highlights Panasonic Electric Works' technology, eco-friendliness, future potential, and aesthetic sensibilities.
Salone Internazionale del Mobile 2010 nendo
Holding Solo Exhibition "chair garden" at Salone del Mobile
During Salone del Mobile in Milan, from April 14 to 19, nendo, participating for their eighth year, held a solo exhibition titled "chair garden" at Galleria Antonia Jannone, a gallery with a courtyard in central Milan.








