Artwork as "Personal Luxury"

Listening to overseas collectors of photography (original prints), one notices a distinct lack of awareness in Japan regarding purchasing art beyond traditional modern and contemporary paintings or fine art. Restaurant walls often remain adorned with abstract oil paintings, and even contemporary art discussions seem to stop at Warhol and Keith Haring. Fundamentally, there's a lack of proactive engagement with decorating walls with art.

"I want to change the Japanese perception of art." This was my immediate thought upon first hearing the concept of "INFRAME"—artworks with original framing, offering new value as interior pieces.

I felt that Shun Kawakami's participation in the launch of "INFRAME" stemmed from this very "sense of crisis regarding art." As an art director and graphic designer who also actively participates in overseas exhibitions as an artist and plans his own exhibitions, his design activities extend far beyond client work. He is precisely the right person to articulate the concept of "INFRAME."

—Indeed, we must also re-examine our own perspectives.

Connecting Users and Artists for More Accessible Art

While art in hotels and restaurants is common, decorating one's home living room or personal space with art is also natural. However, discovering new pieces and enjoying them personally has been challenging. This was partly due to limitations on the supply side, where exhibitions might not allow purchases, and partly due to a lack of consumer awareness or value placed on buying art. Both sides presented barriers. "INFRAME" aims to be a space that exists between art and design, connecting users and artists, and ideally, becoming a gathering place for individuals who operate in the space between artists and designers.

—And who are these individuals in between?

We are individuals who are both artists and designers. If such ambitious people gather and create works, perhaps a new culture will emerge, different from what we've seen before.

—Do the artworks in "INFRAME" come in editions?

Yes, each artwork typically comes in 25 editions. We paid particular attention to the print quality to ensure it circulates as a genuine artwork. We're confident in the quality achieved, so please take a close look.

—Where would you like to see these artworks displayed?

Naturally, in private homes, but also in restaurants with owners who have a keen interest in art, or in public facilities—that would be fascinating. We hope to gradually shift the current Japanese trend of somewhat predetermined wall decorations.

—What are your future plans, Mr. Kawakami?

As an artist, my activities are primarily based around exhibitions. With "INFRAME," we also offer custom sizing and the creation of original works, so please enjoy coordinating them freely.

—Thank you very much.

*The interview with Mr. Kawakami took place at INFRAME's "Viewing Room" (by appointment).
WESTERIS Nishi-Azabu 402, 2-24-5 Nishi-Azabu, Minato-ku, Tokyo
Tel. 03-6808-5025
e-mail:hello@inframe.jp