Eight Isetan Living Buyers and Thirteen Manufacturers Create "Only I" with HIROCOLEDGE

"Only I," the original product line from "ISETAN LIVING×HIROCOLEDGE," is gathered at "The Stage #5," occupying the center of the 5th floor of the Isetan Shinjuku Store Main Building.

The collection includes the "Hexagonal Two-Tiered Box," a collaboration with the long-established lacquerware maker Yamada Heiando, and the "Comforter Case REN" and "Fitted Sheet" for beds, which meticulously express HIROCOLEDGE's signature bold designs using inkjet technology.
Also featured are the "Table Light REN," which uses "Pachica," a light-transmitting paper, to express the interplay of light and shadow through design, and the "Chirimen Furoshiki" (crepe wrapping cloth), which sharply renders multi-colored modern patterns through inkjet printing.
The "Towels," co-produced with a manufacturer in Imabari, are designed to be enjoyed from both sides, utilizing the characteristics of jacquard weaving. The "System Notebook REN," embossed with a pattern, showcases Japan's leading craftsmanship.

This is Isetan's first attempt to express a wide variety of items, unbound by product categories, through a collaboration with a single designer.
Holding each product, one can feel HIROCOLEDGE's desire to share the "artisans' presence, skills, and history, and the stories behind the objects," along with the enthusiasm of each buyer.

Isetan Living's Spring "Only I" Theme: "LOVE・LONG LASTING"

The sentiment behind the spring theme "LOVE・LONG LASTING" is "A spring to begin anew with things you can love forever."

Cherishing the origin, materials, and the creators' intentions, we offer products that can be cherished and used for a long time...
The synergy between the buyers' aspirations and HIROCOLEDGE's approach to creation led to the realization of this "ISETAN LIVING×HIROCOLEDGE" event.

The "Only I" products, born from designs that maximize the potential of craftsmanship and materials, have been curated to be enjoyable in daily life while respecting the materials and their textures. They unfold with diverse narratives.

ISETAN LIVING×HIROCOLEDGE
The Stage #5, Isetan Shinjuku Store Main Building 5F
Held until March 17 (Tue)

Isetan Shinjuku Store
Tel. 03-3352-1111
www.isetan.co.jp/