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OPENERS CASA Feature | ISETAN LIVING×HIROCOLEDGE

DESIGN / FEATURES

May 25, 2015

OPENERS CASA Feature | ISETAN LIVING×HIROCOLEDGE

On Wednesday, March 4, 2009, the 5th-floor living floor of Isetan Shinjuku Main Store will be in full bloom with "Only Eye" products from "ISETAN LIVING × HIROCOLEDGE."
This is not merely a collaboration, but an original product planning that covers almost all areas of living, from tableware, bedding, and towels to interior and kitchen fabrics, lighting, stationery, and even lacquered food boxes.
OPENERS will introduce the process of how pattern designs by HIROCOLEDGE director and artist Koharu Takahashi, brought to life through the diverse techniques and skills of various artisans, beautifully blossom as "Only Eye" products, covering the opening on March 4th and a two-week sales period.

"ISETAN LIVING × HIROCOLEDGE" opened on March 4th. It's now on display at "The Stage #5" until March 17th (Tues).
Koharu Takahashi will welcome customers at "The Stage #5" on March 14th (Sat) and 15th (Sun), from 11 AM to 6 PM.

"ISETAN LIVING × HIROCOLEDGE," a collaboration between Isetan Living and the emerging artist Koharu Takahashi's original brand "HIROCOLEDGE," which presents a diverse range of living items under a unified concept as "Only Eye," finally opened on March 4th.

The 11th feature in "ISETAN LIVING × HIROCOLEDGE" introduces a series of lacquerware developed by Hiroshi Hatta, a buyer for Isetan Living, in collaboration with Yamada Heiando.

The 10th feature in "ISETAN LIVING × HIROCOLEDGE" introduces kitchen items developed by Masanori Sugihara, the buyer for kitchen fabrics at Isetan Living, in collaboration with skilled artisans.

GREETING CARD│Greeting cards conveying the potential of Mino washi paper

The 9th feature in "ISETAN LIVING × HIROCOLEDGE" introduces cards focused on handmade washi paper, curated by Yuko Hattori, the buyer for hobby goods at Isetan Living.

TOWEL | Towels woven with Japanese craftsmanship and design

The 8th feature in "ISETAN LIVING × HIROCOLEDGE" introduces towels developed by Maya Maki, the buyer for towels at Isetan Living, in collaboration with a company from Imabari City, Aichi Prefecture, the heartland of towel production.

Everyday Tableware│The joy of design subtly revealed in daily life

The 7th feature in "ISETAN LIVING × HIROCOLEDGE" introduces a series of tableware developed by Takeshi Azegami, a buyer for Isetan Living, in collaboration with Arita Japan Bone China Co., Ltd.

INTERIOR FABRIC│The spiritual richness gained from using quality items for a long time

The 6th feature in "ISETAN LIVING × HIROCOLEDGE" introduces interior fabrics with fresh, complex woven expressions, curated by Hidemasa Neya, the buyer for interior fabrics at Isetan Living.

LEATHER│Leather items as fashion accessories

The 5th feature in "ISETAN LIVING × HIROCOLEDGE" introduces leather items that combine design, color, and functionality, curated by Yuko Hattori, the buyer for leather goods and hobby items at Isetan Living.

FUROSHIKI│Fashion-forward furoshiki embodying the Isetan spirit

The 4th feature in "ISETAN LIVING × HIROCOLEDGE" introduces a novel furoshiki developed by Hiroshi Hatta, a buyer for Isetan Living.

BED│A bold design of circles and straight lines that resonates with the senses

The 3rd feature in "ISETAN LIVING × HIROCOLEDGE" introduces items that make time spent in the bedroom more enjoyable, curated by Hiroshi Hashimoto, the buyer for bedding and bed accessories at Isetan Living.

LIGHT│A gentle light, akin to a candle

The 2nd feature in "ISETAN LIVING × HIROCOLEDGE" is finally here: the product creation edition.
Hidetoshi Soma, the buyer for lighting fixtures at Isetan Living, introduces a table light made from a special paper material called "Pachica."

From a single phone call to Koharu Takahashi

For HIROCOLEDGE, this "ISETAN LIVING × HIROCOLEDGE" initiative with Isetan marks their first full-scale entry into living items.
We have combined her expertise cultivated through her creative endeavors with the extensive experience of Isetan Shinjuku's Living department to develop a wide range of categories, not limited to single items.