Beautiful form, color, and a comfortable feel, designed by product designer Ichiro Iwasaki.

Its delicate, slightly trapezoidal silhouette fits comfortably in the hand. Available in three fresh color variations—white, yellow, and green—each color is enhanced by bold combinations. The contrast between a matte texture and a glossy finish, along with three large, embossed numbers on the surface, adds a spicy design element. This combination of strength and clear messaging evokes a positive feeling with every glance.

The graphics on the LCD display are pleasingly composed with high-contrast icons against the background, offering a clean, crisp, and easy-to-read display without unnecessary embellishment. Additionally, a sequence of numbers appears with the clock, acting as a counter that increments each time you operate the lotta. It's a design that makes interaction enjoyable, a playful touch that makes you want to experience it.

Furthermore, as a "LIFESTYLE PRODUCTS" item exclusively for "lotta," the limited-edition "STRAP-TRAP," a first for mobile phone accessories from the highly acclaimed leather goods brand "POSTALCO," makes its debut. The "8071 STRAP," designed by Makoto Oriizaki, is also generating buzz.

Profile｜Ichiro Iwasaki (Product Designer)
After working at Sony Corporation's Design Center, he moved to Italy. Following a stint at a design studio in Milan, he returned to Japan and established Iwasaki Design Studio in 1995. He has designed a wide range of products, from daily necessities to information devices, including tableware (contrast), kettles (pyrex), spinning reels (EVERGREEN INTERNATIONAL), and mobile phones (KDDI). He has received numerous awards, including the German Federal Design Award, iF Design Award, red dot design award, and G-Mark Special Award.