Gucci, celebrating its 100th anniversary this year, and Xbox, a leading brand in the gaming world celebrating its 20th anniversary, have joined forces to commemorate their respective milestones. They announced the limited release of a special game console set through their first-ever collaboration.

Gucci, a global leader in luxury fashion, has consistently demonstrated a rich curiosity, transcending various cultures to incorporate their aesthetics and energy into presenting new values, regardless of the era. This year marks the brand's centenary, and Gucci has been developing projects that showcase its brand story and its deep connection with pop culture, which symbolizes self-expression and the spirit of the times.

Now, in celebration of their respective anniversaries, Gucci has partnered with Xbox, the leading brand in the gaming world celebrating its 20th anniversary. They have decided to launch a special limited-edition game console set through their first-ever collaboration. The result is the "Gucci Xbox Bundle," a limited edition of 100 sets worldwide, each with an edition number.

The set comprises an Xbox Series X console with a laser-engraved GG pattern, two carbon black Xbox Wireless Controllers accented with blue and red lines inspired by Gucci's iconic Web stripe, and a hard case drawing inspiration from Gucci's archives.

The hard case is crafted from beige GG Supreme canvas with yellow leather trim, instantly signaling Gucci, and is adorned with gold hardware. Furthermore, the blue and red Web stripe runs vertically across the case, and the lid features the word "XBOX" in green, Gucci's signature color and one familiar to Xbox players.

The interior compartments, designed to neatly house the console and controllers, are also unified in green, as is the "GOOD GAME" text inscribed on the bottom of the case. "GOOD GAME" is a common phrase used after online multiplayer matches, and its initials, GG, coincidentally align with Guccio Gucci's initials, who founded Gucci in Florence in 1921, and the GG motif named after him. The hard case is equipped with a yellow leather keychain and luggage tag on the handle, featuring the GUCCI and XBOX logos.

In Japan, the Gucci Xbox Bundle will be available exclusively from November 19, 2021, at Gucci Shibuya Parco and the official Gucci online shop, gucci.com. Gucci Shibuya Parco, a store embodying the creative and innovative spirit of Shibuya, a district where new fashion is constantly born, will be celebrating its second anniversary this November. To commemorate the launch of the Gucci Xbox Bundle and the store's anniversary, a retro gaming corner offering games and purikura (photo booth stickers) from "Gucci Arcade," featured in the official Gucci app, will open on the same day.

Gucci has previously collaborated on original games for its official app, as well as with Mattel Creations, 100 Thieves Roblox, Zepeto, Animal Crossing: New Horizons, content creators from The Sims 4 community, and FNATIC. This partnership, where Gucci's design language—rich in technology, tradition, exquisite textures, and poetry—meets Xbox's smart and sophisticated functionality, truly symbolizes Gucci's ongoing exploration of the fusion between contemporary relevance and its brand codes.

This project narrates Gucci's adventure in exploring new cultural territories while celebrating individuality and free self-expression. This special set of a game console and hard case will undoubtedly captivate game enthusiasts and fans of both brands, evoking the history and future of each brand and stimulating a desire to collect. This collaboration between Gucci and Xbox further advances Gucci's exploration of gaming and its world.

Gucci Xbox Bundle
Release Date | Friday, November 19, 2021
Price | ¥1,100,000
Retailers | Gucci Shibuya Parco,Official Gucci Online Shop