Design Concept: "The Growing Watch"

The ALESSI watch collection brings to life the ideas of renowned architects and product designers associated with ALESSI, a world-leading houseware manufacturer, in the form of watches crafted by SEIKO INSTRUMENTS. Each series, exuding its own unique personality, strongly reflects the designer's style and methods, along with ALESSI's signature creativity.

The "AL26000" series, launching now, is a watch with an organic form where a wavy drape flows across the entire bracelet, integrated with the case and glass, embodying the concept of a "Grow Watch."

Designer Andrea Morgante states, "The Grow Watch is designed so that all elements grow and harmonize with each other, making it feel like a single organism rather than an assembly of mechanical parts. Multiple grooves run throughout the watch, starting from the ends of the bracelet and gradually increasing in thickness to form the watch case and glass. The Grow Watch can be said to express our inner nature."



Andrea Morgante
Born in Milan in 1972. After earning a degree in architecture, he moved to London in 1997 and collaborated with the architectural firm "RMJM." In 2008, he worked on an environmentally conscious architectural project in collaboration with Ross Lovegrove, and in 2009, he established "Shiro Studio." His work is characterized by a consistent methodology, influenced by fields such as anatomy, botany, and aeronautics, which he has long admired.
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