The Concept of "Women's Freedom" Connecting Two Brands

Spain and Japan, LOEWE and PENTAX. What connects them is likely the "skilled craftsmanship" and "innovation" backed by a long history. Since its founding in Madrid, Spain in 1846, LOEWE has been a world-leading luxury leather brand, captivating many with its exquisite leather goods crafted by skilled artisans. PENTAX, on the other hand, is one of the world's oldest camera brands and a "pioneer of SLR cameras," having created numerous "world firsts," including Japan's first 35mm SLR camera and the world's first autofocus SLR camera.

LOEWE and PENTAX have now embarked on a miraculous collaboration centered around the keyword "women's freedom." They have created special products, including a digital SLR camera and camera cases, that are both adorable and highly functional. These are delightful items for women, offering the convenience of fashion-forward portability while enabling the capture of professional-quality photographs.

For this collaboration, LOEWE chose its iconic bag, the "Amazona," beloved worldwide. This item was born in 1975, marking the end of Spain's dictatorship and embodying the hope for women to freely explore the world. The digital SLR camera, "PENTAX Q," transformed the traditionally masculine SLR camera into a palm-sized "ultra-compact SLR" through advanced technology and superior design, significantly expanding "women's freedom of expression."

A Special Filter Evoking the Spanish Landscape!

The limited special model born from the collaboration of these two items, the "PENTAX Q MAGENTA PINK," features a cute color scheme inspired by the "Amazona's" multicolor design, with pink used for the "PENTAX Q" body and its accessories. It's truly an SLR camera for women, elevating the rugged look of an SLR camera into a feminine aesthetic.

Additionally, the "PENTAX Q MAGENTA PINK" uniquely incorporates the "ORO" (Spanish for gold) filter, one of its smart effects, which evokes the natural colors of Spain——the earth and the radiant sunset, making it a special feature!

The elegant camera case "Amazona 12" and lens case, crafted from high-quality leather showcasing LOEWE's artisanal skill, will be available not only in "Magenta Pink" but also in "Stone" and "Black" to coordinate with the white and black "PENTAX Q" models. The digital SLR camera will be available for pre-sale from April 28th to May 6th at the LOEWE Omotesando flagship store. The "Amazona 12" camera case and lens case will also be available for pre-sale from April 28th at the LOEWE Omotesando flagship store, with a staggered release in select stores from June onwards. The leather items will also be sold on PENTAX's online shop. All items are exclusive to Japan.

Digital cameras have become an indispensable part of our lives, used for blogs and communication with friends. Let's make even the act of taking photos elegant—To all the camera girls across the country: let's embrace this new approach to cameras proposed by LOEWE and PENTAX.





Pre-sale Period | Saturday, April 28 - Sunday, May 6
*Available in select stores from June onwards. Leather items only available on PENTAX online shop (http://shop.pentax.jp/).
Location | LOEWE Omotesando Flagship Store

Inquiries regarding cameras
PENTAX Customer Service Center
0570-001323

Inquiries regarding leather items
LOEWE Customer Information Service
Tel. 03-6215-6116